5 Times Lexus Brought Innovative Branding to the World

1. Heart Racing

So, picture in your mind that you are the big dog at Toyota Corporate. You have this new sports coupe coming out called the RC. How do you come up with a way to show the world how thrilling and special it really is? Well, ad agency M&C Saatchi decided to take an RC and cover it with biometric paint that will show those outside the coupe what is happening inside the driver's chest with the beats per second. Three professional drivers were tasked with piloting the RC F and showing that even when you drive at high speeds for a living you can still be wowed by new things. See the drivers and car get put through their paces right here. 

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2. Ollie an LFA

World renowned professional skateboard Tony Hawk had a birthday a few years ago that Lexus wanted to make special for him. The motoring company heard that Tony is a self-proclaimed Lexus freak and loaned him an LFA to tool around in for a bit as a sign of appreciation for the brand love. But rather than speed down roadways all day long, Tony decided to jump over it with his skateboard. Here is Tony doing what he does best by getting some air over the Japanese supercar. 

>>Join the conversation about Lexus innovative branding right here in our ClubLexus forum.

3. Amazing in Motion

Fans of the iconic movie "Back to the Future" couldn't believe their eyes back in 2015 when Lexus showed the world a real working hoverboard. The "Slide" is a skateboard-like device that floats a few inches above the ground courtesy of a series of magnets and superconductors cooled by liquid nitrogen. Unfortunately, the problem with this board is that the scale of magnets you would need to cover sidewalk surfaces with to make this thing function would require never before seen renovations. Still, the fact that Lexus is working on innovations like this certainly bodes well for things we will see from the company in the future. To check out the futuristic hoverboard, just click here. 

>>Join the conversation about Lexus innovative branding right here in our ClubLexus forum.

4. Smart billboard

In Austrailia, Lexus sought out to way to raise awareness of the new NX by making a billboard that could literally speak to drivers. Smart billboards were put up in high-traffic locations that used cameras and image recognition to identify vehicles down to make, model, and color -- which is how you get the snarky message to the Range Rover Evoque and a head nod of respect to a Lexus vehicle. The billboard was so smart that it could even give certain messages depending on the present weather conditions to drive home the message that this was no ordinary advertisement. To see the billboard in action, just click here. 

>>Join the conversation about Lexus innovative branding right here in our ClubLexus forum.

5. Trace Your Road

Back in 2013, Lexus sought out to promote the performance of the IS Hybrid. What was produced was the "Trace Your Road" execution that is a live experiential event. In the video we see F1 driver Jarno Trulli pitted against a series of suddenly improvised racetracks designed via a touchscreen tablet controlled by one of ten contest winners inside an empty aircraft hanger. Click here to check out the video that demonstrates the performance of the Hybrid IS. 

>>Join the conversation about Lexus innovative branding right here in our ClubLexus forum.

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