5 Eye-Popping Lexus Billboards
These Lexus billboards are guaranteed to grab your attention.
1. This is the New Lexus
As part of its "This is the New Lexus" campaign that launched with the new NX crossover, Lexus utilized some impressive outdoor advertisements. These interactive, smart billboards in Australia were able to identify the make, model, and color of each vehicle passing under them, which triggered some pretty hilarious messages on the screens. The billboards were also able to factor weather conditions, time of day, and traffic into these messages. Which is both really cool and maybe just a little bit creepy.
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2. Power From on High
Lexus' "Power From on High" campaign channels a little bit of a biblical reference to empower women. These billboards set up shop in Singapore, where Lexus sought to connect with lady drivers. The message? By sitting up higher in a classy Lexus SUV, you have total command over what lies ahead.
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3. Never Fuel it After Midnight
It's not a new concept to suggest that performance cars as sinister or intimidating, and that's exactly what Lexus aimed to do with this "Never Fuel it After Midnight" billboard. Of course, everyone knows that feeding a mogwai after midnight is how it was transformed into an evil gremlin. "F" signifies performance in the world of Lexus, but it is still a luxury car and you are in command, so obey the rules and don't let the gremlin out.
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4. New Endeavor, Same Pursuit
When Lexus launched their supercar sneak attack, the LFA, on the unsuspecting enthusiast car world, the message was clear - we don't just reliable, boring, luxury cars. The screaming, technology laden, super car may have marked a whole new direction for Lexus, but they wanted the world to know that one thing remained the same - their pursuit of perfection.
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5. Objects in the Rear View Mirror...
What better place to draw attention to a folding hard top convertible IS than a high end shopping mall? Popping the top of your folding hard top Lexus in traffic will certainly lead to some jealous looks in your mirror. This billboard celebrated the high class look, and unique retractable top of the IS 250C, and we all know that mall dwellers care about the image they project. Tossing your bags in the trunk and dropping the top while you roll past those in lesser cars seems like the perfect premise.
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For help getting your Lexus in tip top shape, check out the how to section of ClubLexus.com.