4 Times Lexus and Music Paired Perfectly
Here are four times Lexus and music came together to make something almost as beautiful as the cars themselves.
1. Lexus LC Launch
Award-winning music producer Mark Ronson has jumped on board to collaborate with Lexus to celebrate the launch of the new LC luxury coupe. It's all part of the Make Your Mark campaign, which will unfold over the next five months. The goal? To produce music, tech, and art that creates unique experiences for Lexus customers and fans alike all over the world.
The head of Lexus Europe, Alain Uyttenhoven, said the Lexus LC "symbolises the beginning of a new phase" for Lexus that's about "creating greater synergy between engineering and design." In Uyttenhoven's eyes, Ronson was the perfect collaborator to help launch the new LC. Ronson himself "was drawn to the idea of using music to inspire and create an experience around this car.”
The driving experience Ronson envisioned entails music and car fans using stems produced by Ronson to create their own unique LC driving soundtrack. This can be done by visiting the Lexus website and experimenting with the Novation Launchpad to pair drum, bass and melodic effects. In a matter of minutes, anyone can create a custom track using just a computer keyboard.
To kickstart the campaign, Ronson created his own track from the samples to go along with a short film that showcases the LC's best angles and then some.
2. Lexus LC 500 Inspires Composer
An Australian musician and producer by the name of George Nicholas was so inspired by the Lexus LC 500 that he composed an immersive audio experience that essentially doubled as an art exhibit. Specifically, Nicholas contributed his immersive piece to the Lexus Hidden Artistry exhibition aSemi-Permanentnt, a creative platform. Nicholas explained that the, "sounds of the engine itself was the catalyst for the piece in that a recording of the car ended up being incorporated into the piece itself." Nicholas' piece is an immersive piece precisely tuned to be heard through the LC's 13 Mark Levinson premium audio speakers that showcases the capabilities of the incredible sound system.
3. The LIT LS
Last year, a Lexus IS covered in more than 40,000 LED lights made its debut in a music video for the British pop artist Dua Lipa's song "Be The One." The concept of the video is pretty simple, following a girl who seeks refuge from an aggressive lover by running into a desert landscape. It's there that she sees the Lexus IS, coming down like a meteor in the night sky, and is mesmerized by its colorfully changing exterior. When her acquaintance finally catches up to her, it appears the Lexus has given her ethereal powers as she hovers above the car just out of reach. It's a pretty fitting ending as a concept; we feel like we have super powers, too, after driving a Lexus.
4. 2017 SuperBowl Commercial
Did you catch this Super Bowl commercial highlighting the 2017 Lexus LC and LS? Aptly titled "Man and Machine," the commercial features Sia's song "Move Your Body" and features the surreal talent of a street dancer named Lil Buck who also studied ballet. His choreographed dance perfectly mimics the various movements of the cars, echoing the shapes he contorts his body into. Click here to watch the exhilarating commercial.
For help with servicing your car, check out the how-to section of ClubLexus.com.