Automotive brands with the most and least loyal owners
03-22-18, 03:58 PM
#3
Lexus Fanatic
This only tells part of the story, though. Many of today's vehicles, especially with the upmarket/luxury makes, are leased, not purchased. The low overall figures for Dodge also may not reflect the very high customer satisfaction rate for the Charger and (especially) the Challenger.
Last edited by mmarshall; 03-22-18 at 04:01 PM.
03-22-18, 04:07 PM
#5
Lexus Fanatic
Not at all surprised to see Toyota #1 and Honda #3. Ten years later, brand loyalty for Hyundai has decreased. So has Buick. Nice to see KIA with an increase.
Well done to Jeep and Mazda. WOW.
Well done to Jeep and Mazda. WOW.
Last edited by Toys4RJill; 03-22-18 at 04:11 PM.
03-22-18, 04:19 PM
#6
Lexus Fanatic
OK, perhaps so, but the conventional use of the term "purchase" means that you either buy it outright, as the owner, and get immediate ownership of the title, or finance it by the month until it is paid off. A "lease" means you simply rent it by the month, based on projected residual value, and never truly own it.
I'm somewhat surprised Subaru still ranks as high as it does, given the widespread oil-use problems and the recent class-action suit. Their vehicles still have a lot going for them, though, and the brand has a cult-status, especially in harsh-climate areas.
I'm somewhat surprised Subaru still ranks as high as it does, given the widespread oil-use problems and the recent class-action suit. Their vehicles still have a lot going for them, though, and the brand has a cult-status, especially in harsh-climate areas.
03-22-18, 04:25 PM
#7
Lexus Fanatic
I suspect much of that is simply habit....like with Subaru. People keep buying the same nameplates they have been doing so for 30 years. Automakers also sometimes need to attract new customers....not just the same old Johnny-Come-Regularlys
Ten years later, brand loyalty for Hyundai has decreased. So has Buick. Nice to see KIA with an increase.
Well done to Jeep and Mazda. WOW.
Last edited by mmarshall; 03-22-18 at 04:31 PM.
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03-22-18, 04:33 PM
#10
Lexus Fanatic
I suspect much of that is simply habit....like with Subaru. People keep buying the same nameplates they have been doing so for 30 years. Automakers also sometimes need to attract new customers....not just the same old Johnny-Come-Regularlys
A number of the former Buick owners have passed away (I knew some myself), and, except for the Encore, the brand still doesn't get much acceptance by a lot of younger people. Lexus manages to pick up younger buyers wth the IS and NX.
The Renegade brought in a number of people who wanted the Jeep nameplate, but have very little to spend. And the attractiveness of the Grand Cherokee speaks for itself.
A number of the former Buick owners have passed away (I knew some myself), and, except for the Encore, the brand still doesn't get much acceptance by a lot of younger people. Lexus manages to pick up younger buyers wth the IS and NX.
The Renegade brought in a number of people who wanted the Jeep nameplate, but have very little to spend. And the attractiveness of the Grand Cherokee speaks for itself.
03-22-18, 04:43 PM
#11
Lexus Fanatic
Not IMO....but, of course, that is just the opinion of one person. IMO, the vehicles that have improved the most in the last ten years are the Koreans, the Opel-derived Buicks, the Dodge Ram (for its comfort), the Dodge Charger, the Jeep Grand Cherokee, and, with the new Pacifica, the Chrysler minivans.
03-22-18, 04:54 PM
#13
Lexus Fanatic
03-22-18, 05:11 PM
#15
Lexus Fanatic
Funny how reading the article explains a lot of stuff. People need to do research before they come to conclusions. Everything was assessed on trade in’s. Leases were excluded. SUV buyers have the highest loyalty. Will update more after I make dinner.
Last edited by Toys4RJill; 03-24-18 at 08:50 AM.