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Cadillac XT4

Old 03-02-18, 10:43 AM
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pbm317
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Default Cadillac XT4

It's debuting at the New York show at the end of March, but Cadillac has basically shown it through these clips/teasers







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Old 03-02-18, 10:50 AM
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Hip-Hop music, IMO, is not going to sell Cadillacs. The scene showing the hands-free driving on the freeway MIGHT sell them, in some circumstances....people nowadays will do just about anything rather than actually pay attention to the road LOL.
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Old 03-02-18, 11:35 AM
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Originally Posted by mmarshall
Hip-Hop music, IMO, is not going to sell Cadillacs. The scene showing the hands-free driving on the freeway MIGHT sell them, in some circumstances....people nowadays will do just about anything rather than actually pay attention to the road LOL.
The song in the first clip is Fire by Barns Courtney... not exactly "Hip-Hop" and Bruno Mars, the recording artist in the XT4 clip, is absolutely part of the target demographic that the XT4 is going after.

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Old 03-02-18, 12:39 PM
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Originally Posted by pbm317
The song in the first clip is Fire by Barns Courtney... not exactly "Hip-Hop" and Bruno Mars, the recording artist in the XT4 clip, is absolutely part of the target demographic that the XT4 is going after.
Agreed. It’s a good ad. Like what I see. Hopefully it will be a sold vehicle and let’s hope it’s made in the USA.
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Old 03-02-18, 12:57 PM
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Originally Posted by mmarshall
Hip-Hop music, IMO, is not going to sell Cadillacs.
what would you suggest, lawrence welk?

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Old 03-02-18, 01:03 PM
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Originally Posted by bitkahuna
what would you suggest, lawrence welk?

https://www.youtube.com/watch?v=p3Qnlu9Nfj8
That got my heart racing. Now I want to run out and buy a Caddy!
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Old 03-02-18, 01:03 PM
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Cadillac designs are looking more dated than Lawrence Welk.
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Old 03-02-18, 02:58 PM
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Originally Posted by bitkahuna
what would you suggest, lawrence welk?

https://www.youtube.com/watch?v=p3Qnlu9Nfj8
That's already in use for the next Lexus commercial.

I suggest this for Cadillac -- much more wholesome.
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Old 03-02-18, 03:09 PM
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Originally Posted by pbm317
The song in the first clip is Fire by Barns Courtney... not exactly "Hip-Hop" and Bruno Mars, the recording artist in the XT4 clip, is absolutely part of the target demographic that the XT4 is going after.
I was refering to the last video, not the first one.
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Old 03-02-18, 03:15 PM
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Originally Posted by bitkahuna
what would you suggest, lawrence welk?
Incentives for test-drives would probably do more good. I actually bought a Buick Verano...among several other reasons, also after a Buick gift-card incentive for a test-drive.

Last edited by mmarshall; 03-02-18 at 03:20 PM.
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Old 03-02-18, 03:19 PM
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Originally Posted by Sulu
I suggest this for Cadillac -- much more wholesome.
Yeah, she was one classy lady. Also, don't forget.....when she was singing and acting at her peak, Cadillacs weren't looked on as Grandpa/Grandma vehicles. Elvis Presley not only regularly drove them, but bought them for his friends and relatives. So did Hank Williams, the dean of country music. He passed away in the back seat of a Caddy...on his way to give a concert in Cincinnati.
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Old 03-02-18, 03:34 PM
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Suggesting they sell Cadillacs with gift cards for test drives is like suggesting a luxury restaurant market by offer 2 for 1 coupons lol.
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Old 03-02-18, 03:37 PM
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Originally Posted by SW17LS

Suggesting they sell Cadillacs with gift cards for test drives is like suggesting a luxury restaurant market by offer 2 for 1 coupons lol.

Well, Cadillac actually did so for several years. Lincoln is also doing so.....except that now, instead of the actual gift card, they donate, in your name, $75 to a charity of your (limited) choice. But, to be honest, I think the new Navigator is impressive enough to sell on its own merits.....it won't need any incentives.

And don't laugh.....here in the VA suburbs, we get a Clipper-envelope full of coupons for local restaurants each month...some of them quite classy and upscale.
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Old 03-02-18, 03:53 PM
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I’m not even going to bother lol
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Old 03-02-18, 07:20 PM
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Originally Posted by SW17LS

Suggesting they sell Cadillacs with gift cards for test drives is like suggesting a luxury restaurant market by offer 2 for 1 coupons lol.
Hey, if I could get a coupon for 2 Cadillacs for the price of 1, I may be interested. Where do I sign up?

That may prove to be popular. Who knows? It could mean the end of GM though...
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