RC cloning of LC
#1
Driver School Candidate
Thread Starter
RC cloning of LC
https://www.autoblog.com/2018/08/30/...ficial-photos/
Lexus grafting the LC on to the RC refresh... I own an LC and would now be hard pressed to tell these cars apart from a distance.
This is the kind of thing that turns off repeat buyers and kills resale values. Why clone the exclusive design of your +$100K flagship onto lesser cars? Why not give these cars their own design theme?
What's next, a LC looking Corolla coupe? Why not.
Brand dilution does nothing for brand loyalty...
Lexus grafting the LC on to the RC refresh... I own an LC and would now be hard pressed to tell these cars apart from a distance.
This is the kind of thing that turns off repeat buyers and kills resale values. Why clone the exclusive design of your +$100K flagship onto lesser cars? Why not give these cars their own design theme?
What's next, a LC looking Corolla coupe? Why not.
Brand dilution does nothing for brand loyalty...
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LRCSALES (09-24-18)
#4
Discontinue the RC and lower the price on the LC by $25K...….
#5
Lexus Test Driver
Why would they discontinue the RC when it is the platform that goes against the M, AMG brand? Lexus is testing a more hardcore track version of the RCF. Also, it is a compact, smaller and lighter car with a different focus than the LC. They don't look anything like each other due to the different size and shape. LC has more luxurious interior so I cannot see a way that price can be lowered. They are intended for different demographics.
Last edited by 05RollaXRS; 09-03-18 at 10:41 AM.
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LRCSALES (09-24-18)
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LRCSALES (09-24-18)
#7
Lexus Champion
I’m not seeing what you’re seeing...
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#12
Lexus Test Driver
Last edited by 05RollaXRS; 09-04-18 at 09:23 AM.
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LRCSALES (09-24-18)
#13
Lexus Test Driver
iTrader: (2)
What the OP is seeing is called brand cohesion, all brands do it. Go visit the Mercedes or BMW vehicle list on their website and you will see the exact same thing.
In my experience, guys tend to pay more attention to the differences between cars, I'm surprised OP is so confused by the two models.
In my experience, guys tend to pay more attention to the differences between cars, I'm surprised OP is so confused by the two models.
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ECL (09-05-18)
#14
Pole Position
just because they went with a similar style side mirror on the RC doesn't mean the whole car changed... I must also be missing the similarities the OP is seeing, because they look like two distinct models to me.
#15
Driver School Candidate
Thread Starter
Perhaps the LS buyers feeling the same about the new ES??