Glashub

"Luxury - Most trusted brand: Lexus

Citing strong shopper perception of the ES sedan, IS sedan, RX and LX SUVs, KBB awarded Lexus with the Most Trust Luxury Brand award for the second consecutive year."

Can't tell you how much that's worth to Lexus but it's worth a lot. This is the motivating factor behind their decisions. They spent years building that trust and they're not going to risk it until they know what they are bringing to market enhances that trust level.

https://autos.yahoo.com/photos/kelly...983-slideshow/

Glashub

BTW, I can't help but notice BMW is not on this list.

CJW

iTrader: (1)

While I am hardly Mr. always positive about the car, the brand reputation is real. If it was the odd survey or the odd rating, I wouldn't put much weight in it, but it's typically top 2 in every reliability, dependability, satisfaction, quality report from almost every publication there is.

This is during a time where Toyota has taken a reputation hit as well.

dojoman

iTrader: (5)

BMW 3 & 4 series are the winner according to this list. It's meaningless to me since you can just buy you way up to get on it.

http://www.automobilemag.com/feature...stars-winners/

And typical BMW fans patting themselves on the back, as well as not so friendly comments toward our cars.

http://www.f30post.com/forums/showthread.php?t=969409

Glashub

^^^
Brand image vs .the favorite cars of the mag staff.