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I used the OEM too, and I don't see a reason for switching to anything else. It's what the engine originally came with and 99% of us aren't doing any heavy engine mods, so they are really all you need! lol
OE plugs from Sewell is the ONLY way to go. Factory plugs are Nippondenso, if I'm not mistaken. I got mine from Sewell for about half what my local Lexus and Toyota dealers wanted for them. Lexus wanted $25 per plug, Toyota told me $20. Sewell charged about $13 per plug plus shipping.