GS - 4th Gen (2013-2020) Discussion about the 2013 and up GS models

Lexus Loyalty?

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Old 11-06-17, 04:33 PM
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charley95
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Default Lexus Loyalty?

Has anyone ever gotten a discount on a new Lexus for being an existing Lexus owner? I've never seen an offer from them on that but, know that other manufactures offer it.
Old 11-06-17, 06:11 PM
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np20412
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I don't think they do. Typically your lower end manufacturers will offer that because they want to provide the incentive for you to stay in brand before you realize you have more money and can jump to a better/higher end brand.

Lexus knows its customers have cash and existing brand loyalty, so I wouldn't see the logic behind lexus foregoing unnecessary cash thru loyalty incentives.
Old 11-06-17, 08:00 PM
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Family has gone through at least 15 and never once have they offered a discount on a car for customer loyalty. They have however been more willing to negotiate on the price compared to friends who bought their first car from The dealer and a bit more charitable with handling out of warranty repairs.
Old 11-06-17, 08:39 PM
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Slash300zx
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Yeah they do or at least used to, I've gotten it. Don't know exactly how it works but I've gotten in the past $1000 rebate for having another Lexus. I'm not sure if you only have one Lexus and trade it in for another Lexus counts or if you have to have another Lexus besides the one trading in. I don't know lately if they offer it or not since the last couple deals I've gotten I don't even ask what discounts they are giving me or where they are coming from, all I know is how much discount they are taking off the price lol
Old 11-06-17, 09:05 PM
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drgrant
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Originally Posted by np20412
I don't think they do. Typically your lower end manufacturers will offer that because they want to provide the incentive for you to stay in brand before you realize you have more money and can jump to a better/higher end brand.

Lexus knows its customers have cash and existing brand loyalty, so I wouldn't see the logic behind lexus foregoing unnecessary cash thru loyalty incentives.
The only way I can see them doing this is vs the Lease crowd- EG, the low mileage vanity types that lease and throw away cars in 2-3 year cycles. Even an Audi, BMW, or Mercedes will likely be "reliable enough" during that cycle (and the vehicle gets thrown away before it starts racking up big bills) so Lexus stands to lose lots of those flash in the pan types to other brands. Lexus leasing genuinely sucks from what I've seen. If I was part of that crowd there is no way in hell I'd lease a lexus at least not at the prices typically seen. Not to mention you're basically just getting that car ready for someone else... most Lexus lease cars, are barely broken in when turned in.

As far as buyers go, they already know we're going to stay, or even if we stray we'll come back eventually (after we get sick of the crap that breaks down or costs and arm and a leg... Lexus buyer loyalty program = going to sleep knowing that a $2400 shock absorber or a $2700 brake job is statistically unlikely within the brand....

-Mike
Old 11-06-17, 10:51 PM
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FiveSeven
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Originally Posted by charley95
Has anyone ever gotten a discount on a new Lexus for being an existing Lexus owner? I've never seen an offer from them on that but, know that other manufactures offer it.
I did when i bought my wife's rx350.
Old 11-07-17, 01:24 AM
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CMT20
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LFS only offers on IS & RX models currently for this month.
Old 11-07-17, 02:21 AM
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Ispeedca
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Originally Posted by np20412
I don't think they do. Typically your lower end manufacturers will offer that because they want to provide the incentive for you to stay in brand before you realize you have more money and can jump to a better/higher end brand.

Lexus knows its customers have cash and existing brand loyalty, so I wouldn't see the logic behind lexus foregoing unnecessary cash thru loyalty incentives.
better high end like bentleys?
Old 11-07-17, 06:19 AM
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joedaddy1
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Most manufacturers do including Lexus, BMW, MB, Audi, GM, etc...

High-end like Bentley
Old 11-07-17, 06:50 AM
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jonathancl
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I get rewarded with a new awesome car that beats any other luxury brand's value every time I buy a new-to-me lexus.
Old 11-07-17, 06:56 AM
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Several times there has been customer loyalty cash available depending on the model. At least once, it was direct to the dealer and was factored into the discount.
Steve
Old 11-07-17, 07:32 AM
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ULTiMaX99
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I did when I purchased my 2016 GS back in May 2016. It was a $3,000 rebate and I had to finance through LFS. They asked for my current registration for the IS I had at the time as proof of ownership. You have to ask them for it. Of all the dealers that I contacted when I was shopping for the GS, only 1 mentioned it.
Old 11-07-17, 09:13 AM
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dougm213
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I did when I bought mine. $1000 off back in late 2013 on a 2014
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