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I never even realized Lexus offered that... thats a great thing to have piece of mind if that ever happens. To the OP, that's not a bad amount of curb rash, at least from what I can see. You can probably get some of the scratches out, but you might want to look into professional repair if it'll bother you.
And I was told today if you get it, it would cover Vossen Wheels if you replaced the stock wheel