I bet the company sponsored his wrap, dude looked way too young to be able to afford wrap much less a Cyber Truck. Although some of these social media influencers make a ton of money

 

Tesla Has Built a Charging Business to Be Taken Seriously

BloombergNEF estimates the company could generate $7.4 billion in revenue and around $740 million in profit by 2030

Not Too Shabby

BloombergNEF just published an analysis of how electric-vehicle charging companies are faring financially. Some lesser-known companies in the space — Finnish fast-charging manufacturer Kempower and Dutch fast-charging operator Fastned, for example — are turning a corner with respect to profitability.

BNEF estimates that annual worldwide public-charging revenue will rise to $127 billion by 2030, with probably the most familiar company — Tesla — on track to mop up $7.4 billion, or around 6%, of all that business.

Tesla has long been applauded for laying the foundation for EV adoption with its Supercharger network — the company now has more than 57,000 Superchargers globally. Assuming that each charger delivered around 200 kilowatt-hours a day and that Tesla collected an average tariff of $0.4 per kWh, we estimate that the company generated around $1.74 billion of charging revenue last year. This amounts to around 17% of Tesla’s “Services & Other” segment, and roughly 1.5% of total revenue.



Tesla’s network hasn’t grown at quite the clip executives have projected. During an October 2021 earnings call, Senior Vice President Drew Baglino said the company planned to triple the size of its network over the next two years. While Tesla has more than doubled since then, the company didn’t quite hit its target.

The EV maker has still installed around 13,000 superchargers a year for the last few years. If we assume the company can increase this to 18,000 installations a year, it could have as many as 180,000 superchargers globally by 2030.

This level of growth may not materialize for several reasons, but if we assume it does, and project an uptick in charger utilization to 280 kWh per day, driven by a bigger EV fleet and faster charging, the network could deliver an impressive 18.4 TWh a year by 2030.

Apply a 10% target profit margin to projected revenue, based on an April 2022 Tweet from Elon Musk, and you arrive at a not-too-shabby $740 million in 2030 earnings.

Tesla gets additional value out of its the Supercharger network beyond the sale of electricity, in the form of marketing. To access the company’s vast network, non-Tesla drivers have to download the Tesla app and drive to Superchargers plastered with its brand. This presents ample opportunity for Tesla to advertise its range of products and convert customers from the competition. It also raises the question in the customer’s mind — why can’t my automaker make charging work?

There are plenty of high-profile deals between fierce competitors elsewhere in the business world — Apple, for instance, is in talks to license Google’s Gemini artificial intelligence platform for the iPhone. But it’s not often you see a CEO post positively on various social media channels about experiencing a competitor's product quite like Fords Jim Farley has https://www.linkedin.com/posts/jim-farley_electricvehicles-ev-electricvehiclecharging-activity-7168956790087364609-sSdz?


Is this a sensible way to conserve resources, or symbolic of how Tesla has cemented its status as the US electric-vehicle and charging leader? Time will tell.

Retailers also will be a source of revenue for charging operators. Tesla is already known for its ability to point its drivers to its own Superchargers through its navigation system. In the future, this could be monetized to send drivers toward venues that want to attract customers.

The link between selling fuel and retailing store merchandise is well known. Alimentation Couche-Tard, the parent of convenience-store chain Circle K, generated 74% of revenue last year with fuel sales, but this accounted for only 50% of gross profit, at a gross profit margin of 11%. Merchandise and service sales made up only 24% of revenue, but a much higher 49% of gross profit, due to a 34% gross profit margin.




Tesla has not announced a retail strategy, but it is building a drive-in diner, movie theater and Supercharger station in Los Angeles. This may be a bit of a gimmick, but the value of Tesla’s charging network and its links with retail are anything but.

https://www.bloomberg.com/news/newsl...rious-business

 

That thing is seriously ugly.

 

BTW on a different topic, I officially saw the Model 3 Ludicrous being tested with a Plaid logo on the back! At first I thought it was installed by the owner, but then I saw written "Tesla Engineering" on the front doors. Tried to get a picture, but couldn't get to my phone in time 😭

 

Badge is different vs. Plaid

 

Yes, that was the badge. Sorry, I meant "Plaid like" badge 😔

 

Until Tesla comes out with a hybrid, leave the EV definition chat out of this thread

 

Appreciate it Allen. I'm seriously getting tired of debating about hybrids, especially in a Tesla thread

 

Yea sure you did uh huh.

Being serious why doesn't Tesla use Plaid as their performance brand for all vehicles? I think Tesla needs to take a basic lesson in branding and marketing.

 

Just my opinion, but the "Plaid" brand is special. You don't just make a 1000 hp vehicle that does 0 to 60 in 2.1 seconds available to drivers with more normal car needs. Regular drivers don't just go out and buy M cars or F for that matter. Keep the Model 3 completely separate from the S and X Plaid branding....IMO

 

Disagree, I think the Model 3 Ludicrous can and will be a special car. This isn't on the level of Ford slapping the Mustang badge on an SUV that just stinks.

 

I have no doubt about that. But I don't think it will be Plaid special

And how dare you disagree with me.....🤣

 

If Toyota can slap TRD all over a truck that has zero racing development maybe Tesla can use Plaid badging on a car that actually has high performance? Something to consider.
lol

 

BMW is probably a bad example, they slap M all over everything. Lexus as well.

 

Whatever that Model 3 launches as, be it Plaid, Ludicrous or whatever, I already know for sure that I’m going to find it extremely difficult to resist…..