Hello I reposted this info below from user Joaquin Ruhi from the Lexus enthusiast forums. Right now a "maxed out" 2018 ES MSRP for around 50k. As you can see below a middle of the road "executive" model MSRP for almost 70k USD(59 Euros). Are car prices that much more in Spain or is the 2019 going to be much more expensive?

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Here's a link to Lexus Spain's ES press kit released at the Madrid Auto Show on May 21st:
https://prensa.lexusauto.es/wp-content/uploads/2018/05/NDP-LANZAMIENTO-ESPAŃA-NUEVO-ES-.pdf

Page 6 informs us that Spain will offer ES 300h in 5 trim levels:
Lexus ES 300h ECO: 45.000 €
Lexus ES 300h Business: 49.900 €
Lexus ES 300h Executive: 59.000 €
Lexus ES 300h F-Sport: 62.000 €
Lexus ES 300h Luxury: 65.800 €

Pages 7 and 8 list standard equipment for each level. I'm not going to translate each and every word, but I will summarize the main points:

- The only notable differences between ECO and Business is wheel size: 17" for ECO and 18" for Business. Also, Business adds Navigation. Both have heated front seats and upholstery in "Tahara leather" (Eurospeak for NuLuxe imitation leather).

- Executive adds upgraded headlights with AHS, shark fin antenna, leather seats with driver's seat memory and ventilation up front, wood trim (including steering wheel), rain-sensing wipers, rear cross-traffic alert, Blind Spot Monitoring and Qi wireless phone charging.

- F Sport, I think is pretty obvious. As in North America, it's only offered with NuLuxe/Tahara imitation leather. In Spain, Mark Levinson audio is standard on F Sport, as is Adaptive Variable Suspension and Performance Dampers.

- Luxury adds heated steering wheel, power rear and side shades, semi-aniline leather seats, heated and reclining rear seats (8 degree recline), 3-zone climate control, Intelligent Clearance Sonar with pedestrian detection, rear cross-traffic alert with braking and 360 degree parking camera.

 

Try pricing an Audi built in Ingolstadt, Germany or a BMW built right in Munich as compared to U.S. prices. Then go to Lexus Australia and see what they have to pay for our cars. I priced a Lexus in Sydney compared to an ES 350. About $20,000.00 more than U.S. prices.

 

I knew that's the case in Asia (friend paid over 100k for his Cayenne) but never knew Europe as well. Guess we should consider ourselves lucky.

 

I doubt Lexus would jack up the price on its flagship "affordable" car $40-$55 grand range I estimate

 

Lexus 2019 ES price announced for Taiwan. About 55-75k. Of course they have some heavy tariff not present in the US.

https://www.lexus.com.tw/showroom/ES/