Lexus miscalculated demand for ES 300h

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Feb 3, 2013 | 05:59 PM

#46

Tedster

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Driver School Candidate

Joined: Oct 2012

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From: CA

Quote:

Originally Posted by LexBob2

Over on Car Chat I saw some information that said in January '13, 23% of Lexus sales were hybrids. The wording made it sound like that included all hybrids offered by the brand.

The premium for other Lexus hybrid models:

LS: $20-30,000.
GS: $10,000.
RX: $5,000.

With these premiums it would take 10 or more years to recapture your cost of purchasing a hybrid. Not surprised that hybrids only comprise 23% of overall Lexus sales. I think the ES 300h is unique in that it costs only $2,700 more than the ES E350 and takes 3 years to recoup. People who want stictly performance will opt for the GS, others who want a buttery smooth ride, Lexus reliability, new sleek design will opt to go for the ES 300h.

Last edited by Tedster; Feb 3, 2013 at 06:02 PM.