Goldark

Anyone else see it?
When the husband forgets to lock the car - and the engine opens and a monster/beast comes out and the wife has to beat it back into the car.




Why doesn't Lexus do that...

2Lexos

because the monsters in our cars pay attention to their owners

LB Lex

I saw that commercial, I just wish they spent some time showing the capabilities of this car...it would garner a lot of attention after showing it blow the doors off some sports-cars and still have room for five.

jet864

WEird you mention that, just today, for the first time, I've seen the new E55 ads in magazines talking about the "beast inside" with little glowing red eyes right behind the grill. I think its subtle, but grabs your attention. to MB and AMG.

James

Seize

I was having dinner at Gordon Biersch last night and I saw the commercial on one of the TV screens

RON430

Times change. Now even Merc has to try and actually "sell" AMG's. Have to love competition.

93 LS4

Have not seen it yet, but I'll look out for it.

0l33l

iTrader: (3)

I've seem the commercial. Though it was a comercial for Capital One No hassle credit card. They had one JUST like that with the mosnters. WTF, mercedes copied em.

l3xu5

it seems like this commercial was targeting the younger crowd with flashy graphics.

Don't think the 20something crowd can afford this car.

DrRick

the coolest commercials out now are for the Porsche Cayenne. ill try to find them. but the one where he is outside revving the engine for his friend on the phone and the other where he is telling his kid to "accelerate out of the apex" are classic........


Doc

squarehat

While the E55 may be out of most people's reach, commercials like that generate "brand excitement" designed to carry on down to the rest of the product line. It may convince somebody to buy a $31K C220 Kompressor Sport sedan, to have a car that's somehow "of the same lines" as the AMG. Yes, I also know that AMG is a separate division that hand-builts parts to their exacting standards, but the average non-enthusiast either doesn't know or doesn't care. To them, a C220 is a sporty Mercedes sedan, just the same.

RON430

So why exactly is now the time to build "brand excitement" with an AMG ad? As far as I know, they have never felt the need to build "brand excitement" with an AMG ad before. Everytime I hear these arguments for "brand excitement" I think of those lines at the Dodge dealership with all those folks buying Intrepids because there are Vipers in there.

squarehat

While it may not work as well as hoped, the DaimlerChrysler "brand excitement" concept must have spilled over from Dodge to M-B. Remember what an E55, C220, Viper, and Intrepid have in common: a "Manufactured by DaimlerChrysler AG" sticker in the door jamb.

RON430

I am missing something here. With the exception of the Crossfire having SLK running gear, exactly what Merc "brand excitement" spillover has there been to Dodge? I don't think the E55 is selling as well as they would have hoped and since a lot of buyers of that car brochure shop, the E55 will be old news when the new M5 arrives. And that is deadly to those who have to have the most advertised hp or "newest" model out, regardless of anything else to do with the purchase.

asnatlas

iTrader: (2)

I saw this the other day and it was pretty funny, I was not thinking it would have been for a AMG, I was a little shocked...

Shawn