Luxury sedan sales for March 2019
S Class: 1,204
7 Series: 988 CT6: 777 LS500: 457 A8: 261 G90: 159 Second worst March sales for the LS since it was introduced. Even 2016 was better. Only March 2017 was worse, and that was when a new LS was being promised in the fall. The news might even be worse for Audi, but their boards can deal with that. During the 430 years, Lexus was killing both the S Class and the 7-Series. For instance, in March 2005, the LS430 outsold the 7 Series and S Class COMBINED. You can say the market has changed, but that's not what happened to the LS. The 7 and S numbers are still very comparable to what they were in 2005, being just <200 units difference. (S: 1,384 and 7: 1,110) But the LS numbers fell from 2,537 to 457. That is catastrophic. While it's true the market has changed, the reality is that big luxury sedan buyers just left Lexus. MB and BMW kept their customers because they gave their customer what they wanted. Lexus decided to give their customers what S Class and BMW owners wanted, and their customers left. |
There’s been a stop-sale on many of the remaining 2018 LS500s for the past several weeks.
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Nothing is stopping 2019 sales. 2018s should have been off the lot months ago for a car that was just introduced in 2018.
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Originally Posted by JDR76
(Post 10485542)
There’s been a stop-sale on many of the remaining 2018 LS500s for the past several weeks.
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Originally Posted by Bob04
(Post 10485537)
Second worst March sales for the LS since it was introduced. Even 2016 was better. Only March 2017 was worse, and that was when a new LS was being promised in the fall.
During the 430 years, Lexus was killing both the S Class and the 7-Series. For instance, in March 2005, the LS430 outsold the 7 Series and S Class COMBINED. You can say the market has changed, but that's not what happened to the LS. The 7 and S numbers are still very comparable to what they were in 2005, being just <200 units difference. (S: 1,384 and 7: 1,110) But the LS numbers fell from 2,537 to 457. That is catastrophic. |
Originally Posted by Bob04
(Post 10485537)
Second worst March sales for the LS since it was introduced. Even 2016 was better. Only March 2017 was worse, and that was when a new LS was being promised in the fall. . Lexus decided to give their customers what S Class and BMW owners wanted, and their customers left.
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the current LS is a very luxurious vehicle, but its combination of 'ingredients' just isn't enough to make it desirable by enough buyers who can afford one.
the original ls and even subsequent ls models were often bought by 'radical' luxury buyers, those who didn't want a mercedes, bmw, or audi, they wanted something different. well guess who's getting that 'different' maret now? yup, tesla! the ls was also known for being roomy, supremely quiet and comfortable, conservatively styled, and extremely reliable. today it's not considered that roomy and certainly isn't conservatively styled, so in short, i think a lot of its previous market are just looking elsewhere and it's no longer 'special' enough for new conquest buyers. it's just 'stuck' with a small number of buyers who either really like its combination of attributes, or always wanted a lexus, etc. another thing that's happened is 'lesser' vehicle have gotten spectacularly better than in decades past so a luxury vehicle REALLY has to stand out in some way. finally, the cuv/suv craze has certainly hurt the luxury and non-luxury sedan market so perhaps no matter what lexus did it wouldn't have mattered that much. but here i must agree with mmarshall, they should have kept is more conservatively styled, and they should have offered a V8 still, for now. now i think they'll have to bring out an electric model, or some other 'major' shift, to make ls sell in decent numbers again. |
Sales numbers could never be the same as 2005 simply because LS is no more super value flagship. It's priced really tight to Germans even if it offers more standard features as usual. But nail in the coffin was the last gen with the lifecycle of over 10 years. That killed LS no matter what, current LS could have been the best car ever made and it would still sell in miserable numbers. Basically customers have left somewhere else and it will take Lexus two generations to improve the numbers. Don't know what happened inside Lexus or where was the hold up but someone got really chill and confident up there. They've screwed up whole RWD lineup, they can't move a single RWD vehicle anymore and their solution is to go and cancel models while other manufacturers are introducing more and more models instead. LS and LC are matter of pride and they will not go anywhere but LS/RC will have one more attempt and if it doesn't work they will most likely get chopped as well. Lexus is on a point of no return to become another Acura and it will be hell of a fight to come back at RWD market and be competitive. Within five years Audi will close the gap in annual sales.
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Originally Posted by Bob04
(Post 10485549)
Nothing is stopping 2019 sales. 2018s should have been off the lot months ago for a car that was just introduced in 2018.
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They're not going to cancel the LS.
What really hurts the LS is the incredible lease deals available on the S450 and the 740. |
One of the more knowledgeable LS posters [DedBirdDog] posted something on either the 4LS or 5LS forum, can't recall exactly - but he has MMR auction data that dealers use. He's indicated that LFS recently ran a batch of low mileage 2018 LS 500 vehicles through the auction circuit. These were cars with under 100 miles, so basically new. Whatever that means, it's not a good sign on the face of it.
The issue with the LS is complex, because despite being a car that basically comes loaded with features even in its most basic trim: and is about $15K-$25K lower in pricing to the German brands, you still see sagging sales. The S class and the 7 are not really brand new vehicles because they are several years old at this point. BMW will intro its next 7 in 2020 with that horrendous buck tooth grill and possibly a lack of a V8/V12 option. The S class will, of course, outdo itself when it too brings a new model in 2021. The one thing that is really interesting is that Audi's brand new technology packed A8 is doing very poorly here. It sold even less than the LS 500 last month. But Audi's cross platform sharing allows it to keep the A8 around. It's never sold really well, but because of the subsidized sales from the A4/A5/A6 and the Q5/Q7, Audi's not too worried - not to mention the Bentley Bentayga and Lamborghini Urus. Where Lexus could do better is have something ready to go in the pipeline earlier and that means there should have been a mid-sized GA-L RWD crossover/SUV first and then a full sizer next or concurrent to the LS 500. What was achieved by intro-ing a LC 500 which has next to no sales #s, and a slow selling LS flagship? |
Originally Posted by MattyG
(Post 10485625)
These were cars with under 100 miles, so basically new. Whatever that means, it's not a good sign on the face of it.
Originally Posted by SW17LS
(Post 10485624)
They're not going to cancel the LS.
What really hurts the LS is the incredible lease deals available on the S450 and the 740. |
Originally Posted by LexsCTJill
(Post 10485644)
The passion and emotional attachment you have for the LS and/or the Lexus brand does not allow you to see things from a distance. The LS500 is a flop. Doesn't mean its no good or a bad car. It means it has no audience/buyer. Sometimes good movies flop. Sometimes good cars flop.
As I said before, Lexus is not going to cancel the LS. The LS is the original Lexus, its a very important vehicle for Lexus. They'll address some of the things people find unattractive at the next mid-cycle refresh. It doesn't have "no audience or buyer" it just has a limited audience. Its still the #3 car in the segment. Where is all the clamor for Audi to cancel the A8? The LS is a "sales disaster" according to you, but they still sold twice as many as the all new A8. Its all relative. |
Originally Posted by SW17LS
(Post 10485648)
It doesn't have "no audience or buyer" it just has a limited audience. Its still the #3 car in the segment.
Where is all the clamor for Audi to cancel the A8? The LS is a "sales disaster" according to you, but they still sold twice as many as the all new A8. Its all relative. It was never a great seller for Audi to start with but it always had the top spot in the Audi sedan lineup and understated quiet competence. Lexus went too radical here with styling and interior space. Audi has the jump on digital dash display real estate and even stuff like the collision sensing systems. Lexus got caught trying to be sporty and edgy. |
Originally Posted by MattyG
(Post 10485676)
IMO it has "just enough" of an audience, but Lexus could never get rid of the LS. It is the defining benchmark of what defined Lexus in the US as an image vehicle.
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