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Volvo Underestimated Plug-In Hybrid Demand: Will Triple Production

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Old 03-21-19, 12:33 PM
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jwong77
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Post Volvo Underestimated Plug-In Hybrid Demand: Will Triple Production

Volvo also notes plug-in electric car production constraints

Volvo CEO Hakan Samuelsson admitted that the company hugely underestimated demand for its plug-in hybrid cars and now is hard at work to increase the production capacity.

Currently, Volvo does not have enough batteries, motors and other components to produce all the plug-in vehicles that it could sell. Further expansion should increase sales by 20-25% by the end of this year. The capacity is expected to triple compared to 2018, which should give the Swedish manufacturer a little room for new and updated models.

We are not happy because we could sell more [plug-in hybrids], he said. We underestimated the demand.

We are tripling the capacity from what we had about a year ago to where we will be at the end of this year.
According to Samuelsson, plug-in hybrids account for 10-15% of particular models offered in ICE and PHEV versions, globally.

Volvo PHEV sales in Europe according to JATO Dynamics:
  • 2017: ≈16,000
  • 2018: ≈26,800
  • 2019: expected growth of 20-25% to 32,000-33,500 according to Volvo
Source: Automotive News

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Old 03-21-19, 12:47 PM
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those numbers are for europe where absurd gas prices make a phev a more attractive proposition.
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Old 03-21-19, 05:09 PM
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Originally Posted by bitkahuna
those numbers are for europe where absurd gas prices make a phev a more attractive proposition.
those are very small numbers, and also it is due to the government incentives that they are attractive.
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Old 03-24-19, 10:41 AM
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PHEVs have significant company car tax advantages, it's unsurprisingy they are popular. You only have to look at the number of Mitsubishi Outlander PHEVs running around - many of which have never been plugged in and still have their charging cables still in the wrappers.
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Old 03-25-19, 11:32 AM
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Originally Posted by Big Andy
PHEVs have significant company car tax advantages, it's unsurprisingy they are popular. You only have to look at the number of Mitsubishi Outlander PHEVs running around - many of which have never been plugged in and still have their charging cables still in the wrappers.
i would like to see some info on how much do PHEV drivers plugin, i bet a lot of them very rarely do so... then the problem in the EU is that nobody gives you information on what happens when you are out of range, what mpg and performance you get.
EPA solved this issue in the USA and it seems absolutely nobody cares in Europe - it is not something you see even in magazine tests.
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Old 03-25-19, 01:56 PM
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Volvo avoided a slowdown in sales of its plug-in hybrids that stung rivals when Europe’s new WLTP emissions testing regime was introduced because the automaker’s customers for such cars value enhanced performance over fuel economy. Volvo still has very high demand for plug-in hybrids, CEO Hakan Samuelsson told Automotive News Europe. "We are not losing those customers."Samuelsson believes that customers have kept buying plug-in hybrid versions of models such as the XC90 flagship SUV because it offers more than 400 hp of combined power, which is crucial in the highly a competitive segment that includes competitors such as the Audi A8 and BMW X5."Otherwise, it would just be an exercise in reducing CO2, which it is not for us,” he said. “We have a high share of plug-in hybrids because people appreciate the technology."

Volvo sold 26,800 plug-in hybrids in Europe last year, up from 16,000 in 2017, and there was no noticeable decline in the automaker's volume for the electrified models after the new rules took effect, according to figures from market analyst JATO Dynamics.

By 2021 Volvo expects that a quarter of the vehicles it produces worldwide will be plug-in hybrids.

Volvo says that plug-in hybrids currently account for 10 percent to 15 percent of sales in the model lines where they are offered. This includes the XC90 and XC60 SUVs, S90 and S60 sedans as well as the V90 and V60 station wagons.

The company has a waiting time of up to six months for vehicles with the technology because of the high demand, Samuelsson said.European sales of plug-in hybrids, led by the Mitsubishi Outlander midsize crossover, soared 46 percent to 94,999 in the first half of 2018, according to figures from industry association ACEA. That rapid growth slowed starting last September as automakers had to conform to new emissions regulations known as the Worldwide harmonized Light vehicle Test Procedure (WLTP).WLTP is much tougher on plug-in hybrids than the previous emissions protocol, known as the New European Driving Cycle or NEDC. Volkswagen, Mercedes-Benz and Porsche were among automakers that temporarily halted sales of some of their plug-in hybrid cars in Europe because they were no longer classed as emitting less than 50 grams per kilometer of CO2, the figure below which the car is rated as being ultra-low emission and therefore eligible for tax breaks. At Volvo, models that previously had a CO2 emissions rating of 50g/km rose to 65g/km to 80g/km.The new rating meant that Volvo, like many other automakers, no longer qualified for a number of tax incentives. Felipe Munoz, a global analyst for JATO, expects overall plug-in hybrid sales will continue to decline. “These cars are still strongly dependent on incentives, so any change in the support has a big impact,” he said.

Analyst firm LMC Automotive, meanwhile, believes European plug-in hybrid sales “will get back on track after the WLTP hiccup.” Full-year plug-in hybrid sales rose 21 percent to 174,200 units in 2018, according to JATO.
https://europe.autonews.com/automake...rid-sales-woes
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Old 03-26-19, 09:57 AM
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Originally Posted by Big Andy
PHEVs have significant company car tax advantages, it's unsurprisingy they are popular. You only have to look at the number of Mitsubishi Outlander PHEVs running around - many of which have never been plugged in and still have their charging cables still in the wrappers.
ah, great point... so as is often the case, people care more about lowering their taxes than 'saving the planet'.
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Old 03-26-19, 11:29 AM
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Originally Posted by bitkahuna
ah, great point... so as is often the case, people care more about lowering their taxes than 'saving the planet'.
there is nothing wrong with them saving some money, but the real problem is that EU media and lawmakers have no interest in protecting the buyer and making it mandatory to report MPG after battery has been run out.

It is mind boggling that EPA has this figured, because in an European mind, US is corporate owned, no customer protection while EU is all about customer protection... then on daily basis we get proven otherwise.
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Old 03-26-19, 07:31 PM
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Originally Posted by bitkahuna
ah, great point... so as is often the case, people care more about lowering their taxes than 'saving the planet'.
I would not be so cynical. It may simply be that the people who have the use of these company cars do not know that they should plug them in every evening to get the most benefit from them; or these lucky drivers do not have a fast charger available to make use of (plugging these cars into normal household outlets requires a long charging time).

Companies buy fleets of these cars to take advantage of the tax savings but then forget that you need to teach the drivers how to use them.
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Old 03-26-19, 07:40 PM
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Originally Posted by Sulu
Companies buy fleets of these cars to take advantage of the tax savings but then forget that you need to teach the drivers how to use them.
if they're so great and the battery would save a lot of gas, wouldn't the companies have a good incentive to teach the drivers? perhaps the savings aren't so great, plus then maybe they have to pay some of their employees electric bill too. and of course the vehicles are more expensive to begin with and are carting round a heavier battery than a hybrid or regular ice vehicle.
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Old 03-26-19, 07:48 PM
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Originally Posted by bitkahuna
if they're so great and the battery would save a lot of gas, wouldn't the companies have a good incentive to teach the drivers? perhaps the savings aren't so great, plus then maybe they have to pay some of their employees electric bill too. and of course the vehicles are more expensive to begin with and are carting round a heavier battery than a hybrid or regular ice vehicle.
Now you are starting to understand spwolf's argument that the European automakers introduced plug-in hybrids to game the system.
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Old 03-26-19, 10:02 PM
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Consumers aren't dumb. I have no doubt they know they can plug in their cars to get energy from the grid as opposed to gasoline.

If there are significant tax and/or HOV advantages, then that's reason enough to get a plug-in.

By the way, electricity costs tend to be much higher in Europe, for example I think Germany is $0.35/KWHr as opposed to roughly $0.15/KWHr for the States. So while fuel costs are high, so are electricity costs. Perhaps not that much in the way of savings.
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