Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

Rolls-Royce Holding On To V12 For ‘As Long As Possible’

Thread Tools
 
Search this Thread
 
Old 03-08-19, 02:44 PM
  #1  
Hoovey689
Moderator
Thread Starter
iTrader: (16)
 
Hoovey689's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 42,284
Received 122 Likes on 82 Posts
Default Rolls-Royce Holding On To V12 For ‘As Long As Possible’

In a recent interview, the marque’s CEO, Torsten Muller-Otvos, confirmed Rolls’ V12 is here to stay for “as long as possible.” The company wants to skip the hybridization period and jump directly into purely electric powertrains, meanwhile keeping its 12-cylinder engine on sale. Of course, this process won’t happen in the blink of an eye.

“We will not go into hybrid, we will go direct into electric. And then we do it step by step by step. It’s not like we shut down the 12-cylinder overnight and immediately the next day everything is electric, there is a transitional phase between combustion engines and electric engines,” Muller-Otvos told Motor Magazine.

Our colleagues asked Rolls’ boss directly how long this transitional period might take and when the legendary 6.75-liter V12 of the brand could be discontinued. The answer was simple. “Let me say it that way, as long as the engines are legal on legislation, our customers love the 12 cylinder. It’s like a complicated wristwatch. The more complications the more precious they are.” Honestly, we can’t agree more.

Once electrification finds its way into Rolls-Royce’s lineup, a process that’s currently delayed not by the lack of power in modern electric powertrains but by their charging capabilities, it should perfectly fit the brand. “Power is not an issue for electric cars. Not an issue at all. It’s even easier than any combustion engine because the torque is substantial. And Rolls Royce is all about torque.”
https://www.motor1.com/news/307359/r...keep-v12-long/
Hoovey689 is offline  
Old 03-08-19, 03:08 PM
  #2  
UDel
Lexus Fanatic
 
UDel's Avatar
 
Join Date: Feb 2005
Location: ------
Posts: 12,274
Received 296 Likes on 223 Posts
Default

Good news. Rolls customers want V12's so they should give their customers what they want.
UDel is offline  
Old 03-10-19, 06:43 AM
  #3  
Stormwind
Racer
 
Stormwind's Avatar
 
Join Date: Jan 2007
Location: CA
Posts: 1,935
Likes: 0
Received 0 Likes on 0 Posts
Default

basically what they are saying is they will keep selling v12s' as long as bmw will make it.
Stormwind is offline  
Old 03-10-19, 10:54 AM
  #4  
Hoovey689
Moderator
Thread Starter
iTrader: (16)
 
Hoovey689's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 42,284
Received 122 Likes on 82 Posts
Default

Originally Posted by Stormwind
basically what they are saying is they will keep selling v12s' as long as bmw will make it.
Haha that's so true
Hoovey689 is offline  
Old 03-10-19, 11:59 AM
  #5  
swajames
Pole Position
 
swajames's Avatar
 
Join Date: May 2010
Location: SF Bay Area, CA
Posts: 2,194
Received 479 Likes on 300 Posts
Default

Originally Posted by Stormwind
basically what they are saying is they will keep selling v12s' as long as bmw will make it.
BMW has a huge investment in Rolls Royce. They have more to lose than anyone should they prematurely discontinue the Rolls version of the V12.

It’s not simply that Rolls will keep selling as long as BMW will make them. It’s that BMW has to keep making them as long as customers continue to buy them.

Kill the V12 prematurely and BMW is in for one hell of a balance sheet hit through an inevitable write down in the value of its asset.

BMW more likely than not has to keep supplying the V12 until customer demand dwindles. At some point Roll will switch, an electric power train is an obvious fit, but it probably won’t be a decision BMW can force on Rolls without considerable risk.
swajames is online now  
Old 03-10-19, 01:24 PM
  #6  
coolsaber
Lead Lap
 
coolsaber's Avatar
 
Join Date: Mar 2015
Location: In your head
Posts: 4,086
Received 275 Likes on 246 Posts
Default

said the maker who denied they`d foray into suvs until the very launch day of the cullinan
coolsaber is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Overclocker
Car Chat
19
05-13-08 12:32 AM
Gojirra99
Car Chat
8
07-14-06 04:14 PM



Quick Reply: Rolls-Royce Holding On To V12 For ‘As Long As Possible’



All times are GMT -7. The time now is 08:58 AM.