Lexus lying in their marketing?

Closed Thread Subscribe

Thread Tools

Search this Thread

01-11-19, 08:13 AM

#16

Toys4RJill

Lexus Fanatic

Thread Starter

Join Date: Nov 2011

Location: ON/NY

Posts: 30,476

Likes: 6

Received 62 Likes on 53 Posts

Quote:

Originally Posted by signdetres

This is the view of the auto enthusiast, not the general public, majority of which knows nothing about cars.

So not at all misleading the general public?

01-11-19, 08:24 AM

#17

arentz07

drives cars

Join Date: Nov 2016

Location: GA

Posts: 8,152

Likes: 4,313

Received 3,489 Likes on 1,797 Posts

Quote:

Originally Posted by signdetres

This is the view of the auto enthusiast, not the general public, majority of which knows nothing about cars.

The general public doesn't know the difference between "hybrid" and "electric"? That seems like it might have been true 10 years ago, but then, there were very few electric vehicles, whereas now, the Tesla models and Nissan Leaf alone make EVs pretty hard to miss.

01-11-19, 08:30 AM

#18

JDR76

Lexus Champion

Join Date: Nov 2013

Location: WA

Posts: 12,328

Likes: 1,136

Received 1,603 Likes on 1,021 Posts

Quote:

Originally Posted by LexsCTJill

So if someone asked you if your car is a “self charging electric”. Would you say yes or no?

I've never been asked that, but I would explain the definition of hybrid, and how it has both electric and gas capabilities, without the need to ever plug in.

01-11-19, 08:45 AM

#19

JDR76

Lexus Champion

Join Date: Nov 2013

Location: WA

Posts: 12,328

Likes: 1,136

Received 1,603 Likes on 1,021 Posts

If anyone finds a copy of the advertisement online, can you please post it? I have searched but I don't think I've found the right one. All the ones I can find refer to it as a "self-charging hybrid" and not a "self charging electric".

01-11-19, 08:53 AM

#20

Toys4RJill

Lexus Fanatic

Thread Starter

Join Date: Nov 2011

Location: ON/NY

Posts: 30,476

Likes: 6

Received 62 Likes on 53 Posts

Quote:

Originally Posted by JDR76

Ok. Can you post it? I will tell you if it is the one.

01-11-19, 09:01 AM

#21

LexBob2

Lexus Champion

Join Date: Aug 2006

Location: Illinois

Posts: 10,987

Likes: 30

Received 137 Likes on 111 Posts

Quote:

Originally Posted by LexsCTJill

Ok. Can you post it? I will tell you if it is the one.

It mitght be easier for you to post the one that you saw. There are several out there.

01-11-19, 09:08 AM

#22

JDR76

Lexus Champion

Join Date: Nov 2013

Location: WA

Posts: 12,328

Likes: 1,136

Received 1,603 Likes on 1,021 Posts

I found this one, for their complete Hybrid lineup:

The Lexus Canada site refers to them as "Lexus Self-Charging Hybrids".

https://www.lexus.ca/lexus/en/automobiles/hybrids

This one can't be it, because it's in Spanish, but it refers to the UX again, as a "self-charging hybrid".

I simply cannot find any Lexus literature or videos that refer to them as "self-charging electrics".

01-11-19, 09:16 AM

#23

Toys4RJill

Lexus Fanatic

Thread Starter

Join Date: Nov 2011

Location: ON/NY

Posts: 30,476

Likes: 6

Received 62 Likes on 53 Posts

Quote:

Originally Posted by JDR76

I found this one, for their complete Hybrid lineup:

https://youtu.be/ucOH_TLt1oQ

The Lexus Canada site refers to them as "Lexus Self-Charging Hybrids".

https://www.lexus.ca/lexus/en/automobiles/hybrids

This one can't be it, because it's in Spanish, but it refers to the UX again, as a "self-charging hybrid".

https://youtu.be/ba-1Cz-ie4o

I simply cannot find any Lexus literature or videos that refer to them as "self-charging electrics".

Thanks for posting. These are not it. Was watching the Leafs on TSN in Canada last night where I saw it. Will look tonight when if I watch the Raptors.

01-11-19, 01:55 PM

#24

arentz07

drives cars

Join Date: Nov 2016

Location: GA

Posts: 8,152

Likes: 4,313

Received 3,489 Likes on 1,797 Posts

"Self-charging hybrid" distinguishes it from "plug-in hybrid", so that actually is a valid name to market it as.

01-11-19, 02:09 PM

#25

Toys4RJill

Lexus Fanatic

Thread Starter

Join Date: Nov 2011

Location: ON/NY

Posts: 30,476

Likes: 6

Received 62 Likes on 53 Posts

Quote:

Originally Posted by arentz07

"Self-charging hybrid" distinguishes it from "plug-in hybrid", so that actually is a valid name to market it as.

A plug in hybrid self charges as well.

01-11-19, 05:32 PM

#26

Sulu

Lexus Champion

Join Date: Feb 2011

Location: Canada

Posts: 3,309

Likes: 0

Received 30 Likes on 23 Posts

Quote:

Originally Posted by LexsCTJill

A plug in hybrid self charges as well.

Yes, that is true, but a (typical) plug-in hybrid cannot fully recharge the battery only from the engine; to fully recharge the battery requires it to be plugged in to the wall (which could take many, many hours from a normal 120-volt outlet). This, I believe, is what Toyota and Lexus are selling -- no need to leave the vehicle plugged in for hours to recharge.

01-11-19, 05:38 PM

#27

Vladi

Pole Position

Join Date: Jan 2004

Location: Florida

Posts: 2,665

Likes: 0

Received 5 Likes on 5 Posts

It's one of those desperate PR moves that they think it can salvage the situation.

01-11-19, 05:44 PM

#28

Toys4RJill

Lexus Fanatic

Thread Starter

Join Date: Nov 2011

Location: ON/NY

Posts: 30,476

Likes: 6

Received 62 Likes on 53 Posts

Quote:

Originally Posted by LexBob2

It mitght be easier for you to post the one that you saw. There are several out there.

Quote:

Originally Posted by JDR76

So, I found the ad. I was a bit wrong, as I saw it on TV last night and I have only one chance to view as I cannot rewind on my TSN channel. The ad states "UX awd self charging hybrid electric". I am sorry in that I do not know how to post the video while on my iPad. You can view it on Facebook Canada, that is the only place I have been able to find the Canadian version . The ad campaign is called UX Plant the Flag. Of note, there are multiple versions of the ad and the US version omits the word electric and just states "self charging hybrid".

Last edited by Toys4RJill; 01-11-19 at 05:48 PM.