Maybe for some people it's not that bad - But it seems for the majority of the car buying public it's a pain and not looked forward too. That's why dealers and manufacturers are constantly trying to improve the buying process.

 

 

I was replying to your comment, "going to the deale is not that bad". Most people view it as unpleasant and overly time consuming.

 

Very well said. I think most everyone has had an experience like this. My time is valuable, hence I think Hyundai is doing something brilliant. I also think they're a brand that's trying to get exposure to more people - so by making it convenient it lets people who may not normally look at Hyundai take a look because it's so easy. I almost view it as a way to drive more serious people into the dealership to actually buy (like a weeding out process). Who knows- they may appreciate the concept so much that they spring for a G80 or G90 where the service concierge is offered (another brilliant idea).

 

You wouldn't go to the dealership if you weren't partially willing to give up your money. You may have doubts and potentially regret through the process, but if you're there, the thought is somewhere in the back of your head that you may drive out with a different car. People don't like going to the dealership due to the entire process, not because they don't want to give up their money. Having the test drive happen on your turf likely saves 20-30 minutes of time where the sales people are qualifying you before you even step foot in the car you know you want to test drive. If you drove 15 minutes to the dealership, this new concept is saving you an hour total. That's substantial to me.

 

I think this is a good idea, as others have said eliminating hassles of getting to/from a dealer to try out a car, contend with other foot traffic and sometimes get a salesperson's attention can be difficult at many dealerships.

Every automaker, especially the challenger brands like Hyundai/Kia/Mazda/etc, believe that their products have come a long way, and that customers need to just get their butts in seats and try them out. Getting someone to come to a dealer that they haven't stepped foot in before can be exceedingly difficult. So why not bring the car to them? I think it's a good offer and fairly minimal effort to try to implement.

It's tied in with their expanded Shopper Assurance program.
Transparent Pricing
Flexible Test Drive
Streamlined Purchase
3 Day Worry-Free Exchange

https://www.hyundaiusa.com/shopperassurance/index.aspx

 

This is how I did the deal for my G80 in June, I didn't use an app, I called a Genesis dealership looking to see what they had in inventory, and they brought me a G80 5.0 for an over night test drive, then a G80 sport the next day for an over night test drive. in both cases the sales rep brought me the car and was followed by a porter so he could return to the dealership.

I decided on the G80 Sport but wanted it in white. 4 days later they brought me the white one (on a flatbed), all the paperwork etc. to my home. The whole deal and negotiations were done at my kitchen table, I never stepped into the dealer for the purchase.

 

Everything about that is awesome. I give them credit for changing the game.

 

hah I love it!

*using 'you' as a generality
Talk about trading places. Rep comes to your home, you offer them a beverage/snack etc.. sit down in the kitchen and begin negotiations. Sales rep offers a price, you say hold on let me talk to the boss, you walk to the bedroom and talk to the wife. You come back and say we have a deal, shake their hand, and sign the paperwork

 

LOL. Well played- love the "let me talk to the boss" comment!!

 

 

As the old adage goes: "Happy wife, happy life". Can apply to ones gf too. Point being keep your girl happy

 

Can't say I know anyone that agrees with you. If I walked into the dealership with the intention of buying a car, I've already accepted the fact I'll be spending the money. Doesn't matter if it cost $15k or $60k, the process is the same to me and I hate it.

 

Does not matter if you have accepted or not accepted the fact that you will be parting ways with the money, the fact that you are parting ways with your money is what makes you or other people not want to go to the dealer and do all the hoopla to buy a car. I agree, it is not the greatest thing. I do not like salepeople in any industry, they are to be avoided. Most people have no idea why they do not like the dealerships.

Does anyone really like going to see a lawyer? Or the dentist? The real estate agent?

What if my business was to give you $100K and said to you "Go buy a new Mercedes-Benz" and I said to you, "I do not want to know or care what you buy, just don't spend $1 more than what I give you?" Is going to the dealer and buying a car all that bad anymore?