The 37-footer (hence the name) has been in R&D for two years. Designed by Aston Chief Creative Officer Marek Reichman working with with naval architect Mulder Design and Dutch shipbuilder Quitessence Yachts, it promises bespoke design with state-of-the-art marine technology.

It's designed to carry six passengers and two crew members, and each interior is custom outfitted.

Reichman used the same "golden ratio" employed in all kinds of art and architecture — and in the design of Aston Martin cars. A single piece of curved glass wraps around the cockpit, and the decks are natural teak. The boat on display in Monaco was outfitted with cream-colored leather. The electrically controlled cockpit cover can be deployed from the lucky owner's Apple Watch. Aston plans to build just 10 of these per year. The AM37 costs $1.6 million.

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While not quite light enough to be considered a very light jet (VLJ), because its max takeoff weight just barely exceeds five tons, the HondaJet is similar in principle, with low(ish) operating costs, but it is still a jet and commands a jet-age price. The twin-engine HondaJet starts at $4,900,000, and keeping it in the air is an investment, too. Operating costs have tons of variables, but most estimates put the HondaJet’s operation at just over $1000 per hour (this includes maintenance, fuel, depreciation, and other factors).

Its five screens, including three 14.1-inch main displays and two smaller 5.7-inch touchscreens for management, give the pilot all the information one needs and, in general, clean up the layout. There are so few buttons and *****—the engine-start buttons look as if they were lifted out of an S2000 and given an aluminum plating—that it seems as if a novice could figure it out. But we know that isn’t the case. Most insurers prefer that pilots new to such planes spend 25 hours in the cockpit with an instructor alongside, too.

Perhaps as much as sports cars, Porsche also stands for design. Formerly known as Porsche Design Studio and now trading under the name Studio F.A. Porsche, the company's industrial design and product design arm pens everything from watches to external hard drives, from eyewear to cutlery — and cars aren't the only mode of transport with a Porsche stamp on them. Some cities have Porsche-designed trains, and it is only logical that there should be a Porsche yacht.

Created together with the Monégasque shipbuilder Dynamiq, the GTT 115 Superyacht comes heavily laden with references to the four-wheeled Porsche products. In its press release, the design studio compares the yacht's lines and proportions to the 911 and the interior fittings to the Mission E Brown concept. Naturally the yacht can be customized according to the customer's taste — as long as the customer is as tasteful as the shipbuilder. "Sophisticated customers can choose from different colour schemes with perfectly coordinated colour combinations, as you would expect from vehicle configurators."

The 115-foot yacht is powered by two 1,650 horsepower MAN V12 diesel engines paired to Fortjes pod-drives, giving it a top speed of 21 knots and a maximum range of 3,400 nautical miles. It is priced at $16.7 million, and so far seven examples have been built.

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