Johnhav430

Buddy's wife's Q5 just had the headliner to the panoramic roof fall, common issue, dealer wants $1,800 to repair, and he doesn't want to pay so he has it pinned up. The write up to DIY is pretty long and he doesn't feel like bothering right now. Can't close it and they live in FLA.

But, he loves the way it drives, it's got the B&O sound, etc. I would find it very hard to believe that anyone could drive a RX350, and a Q5, and say, the RX is way better to drive. Look at the skidpad numbers of an ordinary Q5. Not sure but based on a coworker's RX, I'm willing to bet the RX wins on usable cargo space....

Vladi

Well lady did say invisible not boring and since RX is the best selling premium SUV that is indeed true. Nothing wrong with what ad claims.

On the other side Q5 is nothing more than jacked up A4 with lack of any dynamics that A4 has. And A4 is one of the blandest driving experiences in it's class. There is nothing about Q5 that stands out really, just like NX it's a mix and match of parts in parts bin within parent company

BrownPride

I think it is a good commercial for Audi because both vehicles seem to be frequently cross-shopped. I know it seems like a low-blow or whatever, but from a marketing standpoint they are speaking directly to their target customer. I think a lot of you are taking this too personally and saying untrue things about the Q5.

With that being said, I've seen some of these new Q5s around and even had the chance to check out the interiors and what not. Like all Audis they are solid, well-engineered cars BUT they are lacking in "passion" and "personality." It's not a car for an enthusiast, but moreso for your average upper middle class suburbanite family making Costco runs every Saturday. The RX is purchased by the same exact crowd.

swajames

The simple truth is that this could have been a Lexus ad and the placement of the vehicles in question reversed. It would have worked as an RX ad with the RX positioned as the more interesting choice and the Q5 positioned as the bland/anonymous vehicle.

Johnhav430

By the way, Costco is my favorite place to get premium. People used to say, if you buy costco gas, you don't deserve a (fill in the blank). I used to say, the same tanker truck filling up a Shell is filling up everyone else....what, do they wash out the tank between deliveries? Thank goodness they ended the debate by paying for top tier designation. I think some good points made were that the condition of tanks matter. Anyway, back to the Q5, I haven't driven a SQ5 but have seen the numbers. I think the Q5 I drove was a Prestige Plus 4 cyl., and I rather liked it. Want to buy one, no, but it beats a RX350 imho. Besides, the Audi looks good, and the other not really....

riredale

One man's "boring" is another man's "elegant." My 2010 RX450h feels like liquid--ultra-smooth and quiet ride, great engineering, reliable, adequate acceleration, and very nice-looking from all angles, including the front. Parked next to it at home is a '69 427 Vette. Not boring in any respect, but I'll take the RX on a highway trip, thanks.

I used to own and fly a light aircraft. You pay a lot extra to get quietness and elegance. Guess that's "boring" to some.

mmarshall

Yes, I'm an ex-pilot, too. Most of the excessive noise in light aircraft is due to the air-cooled, horizontally-opposed piston engines similar to old VWs and Porsches). That, combined with minimal sound-insulation (insulation adds weight, and an airplane has to have lift), and, yes, your eardrums can take a beating. A good set of earplugs or David-Clark head-set for the radio can alleviate a lot of it.

SW17LS

Yeah the RX was an interesting choice lol, its the most "conspicuous" vehicle in its class nowadays, the Q7 is much more mainstream and inconspicuous.

pbm317

Audi has done this a number of times, and generally against beige RX's, since that's the #1 selling car in the segment.

https://www.youtube.com/watch?v=d-vE...ature=youtu.be

pbm317

Here's another, diff gen RX

geko29

This is a false dichotomy. Quiet ride, good engineering, reliable, and nice-looking are not mutually exclusive factors with engaging to drive. Neither is more than adequate acceleration.

Johnhav430

I've never understood this need to justify that what we drive, is better than anything else on the road.....we have 4 cars, and I would have to say none of them are the best in their category, but so what?

The 2007 BMW 335i coupe turned heads in Dec. 2006 when I bought it. Today, I see 18 y.o. on the forum asking what they can do because their car looks so outdated in the HS parking lot....

Now I must say, the 2006 LS430 does give the Lear 75 a run for its money, because that car is like driving your Sealy Posturepedic pillowtop (not memory foam) right out of your bedroom onto the highway.....

Hey Lexus, if you want to put my BMW in a commercial, and have a IS350 with the V6 back into it, I'll laugh along with you and your marketing department!

RX469

iTrader: (1)

Well, with so many Q5s driving around, his choice is correct, he'll continue to just blend in.

bitkahuna

iTrader: (20)

ha.

think you meant not exactly conspicuous, because it's bland?

anyway. fun ad! thanks for sharing.

BrownPride

What's ironic is that everybody and their mother drives a Q5. My local dealer always has around 120 in stock!