Buick to Replace Regal w/ Hatch/Wagon
03-18-17, 01:45 PM
#16
Lexus Fanatic
Of course--they have been customers for decades. There's momentum after buying/leasing the same brand of car for decades. But makers have to put out cars that will attract new customers, not just loyalists. I see the same thing with Caddy too--so many elderly drivers getting out of an ATS--they are clearly not Caddy's target customer for that vehicle. But Caddy's not going to refuse to sell to them.
03-18-17, 07:08 PM
#17
Lexus Champion
Yeah, I don't quite understand Grandpa and Grandma buying the ATS either, just because it has a Cadillac nameplate on it. It not only has quite a stiff ride (with the flip-side, of course, being superb handling)...but is as different from the Tush-Cush DTS and DeVilles they were used to as night is from day.
03-18-17, 09:26 PM
#18
Lexus Fanatic
What it means is that they (probably) aren't doing their homework....or talking to someone who has. For what an ATS costs (or less) there are plenty of sedans on the market that would do a far better job (or at least a significantly better job) of providing the cushy ride and seating comfort that many people in that age group want.
03-19-17, 07:02 PM
#19
Lexus Champion
What it means is that they (probably) aren't doing their homework....or talking to someone who has. For what an ATS costs (or less) there are plenty of sedans on the market that would do a far better job (or at least a significantly better job) of providing the cushy ride and seating comfort that many people in that age group want.
03-19-17, 09:16 PM
#20
Previous job years ago I had this elderly couple who drove a 2000 BMW 530i with the sport package. Keep in mind this is before BMW went soft, the sport package had 18" wheels. I remember the week after they bought it(bought it used), I saw them again, this time the car was riding on base model 15" or 16" wheels. I asked the misses about this, she said "Oh he had no idea what in the hell he bought, that this was a sports car. It rode like an ox-cart. We took it to our mechanic who said nothing was wrong with it, he suggested the smaller wheels, and it does ride a bit better"
03-20-17, 05:23 AM
#21
Lexus Fanatic
iTrader: (20)
U.S. sales of midsize sedans have dropped for 2 consecutive years, and the segment is off 20 percent in the 1st 2 months of 2017.
in just one year (especially if this article is correct), [Buick] will have dumped both of their smaller American-market sedans, with only one left...the LaCrosse. This, IMO, is simply unacceptable.
Cascada 623 +27.7% (month vs last year) +61.9% (YTD vs last year)
Enclave 2973 -27.9% -27.5%
Encore 6525 11.2% 9.2%
Envision 3139 (new)
LaCrosse 1348 -49.0% -60.4%
Regal 1023 -36.4% -53.7%
Verano 488 -84.1% -84.8%
Buick, for several years, has been trying (and succeeding) in bringing in new buyers. But you aren't going to keep being in new buyers if you try and cram all of them into SUVs.
the average American auto-buyer is apparently becoming addicted to the high-seating, winter-traction, ground clearance, and cargo-capacity of SUV's. That is probably going to continue, no matter what the price of gas is.
Yeah sometimes I think the older crowd just might not be very into the specifics on cars, ie a bit ignorant of what they're really getting and get a fast one pulled on them by the Cadillac salesman. They think "oh its a Cadillac, I really liked our old Seville we had back in the 90's". Yeah not even nearly the same car.
03-20-17, 05:24 AM
#22
Lexus Fanatic
iTrader: (20)
love that new insignia though, in both forms... 
03-20-17, 06:39 AM
#23
When Ford and GM first started releasing these types of vehicles with a sedan option and a "hatchback but looks like a sedan option" in Europe the market was pretty split between those that wanted a hatchback and those that didn't. Pretty quickly the sedan buyers realised the hatchback offered more advantages without any disadvantages and sales fell until it no longer was economical to produce a separate sedan version.
03-20-17, 04:49 PM
#24
Lexus Test Driver
What it means is that they (probably) aren't doing their homework....or talking to someone who has. For what an ATS costs (or less) there are plenty of sedans on the market that would do a far better job (or at least a significantly better job) of providing the cushy ride and seating comfort that many people in that age group want.
03-20-17, 04:54 PM
#25
Lexus Fanatic
When Ford and GM first started releasing these types of vehicles with a sedan option and a "hatchback but looks like a sedan option" in Europe the market was pretty split between those that wanted a hatchback and those that didn't. Pretty quickly the sedan buyers realised the hatchback offered more advantages without any disadvantages and sales fell until it no longer was economical to produce a separate sedan version.
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