Lexus Overtakes BMW in U.S. Luxury Sales
12-06-16, 02:44 PM
#1
Lexus Overtakes BMW in U.S. Luxury Sales
Lexus has overtaken BMW and jumped into second place for U.S. sales among major luxury auto makers.
Read the rest on the Club Lexus homepage. >>
12-06-16, 06:40 PM
#2
Lexus Fanatic
Look at that big decline in CT sales, though.....an almost 40% (39.6) drop from last year. Cheap gas seems to be taking its toll.
I disagree, BTW, with the CT200h being listed in the SUV column....IMO, it is not an SUV by any stretch of the imagination.
Looks like that big (and much-discussed) spindle grille is not damping RX sales any. So far (and 2016 is not over yet) RX sales are up over 8%.
I disagree, BTW, with the CT200h being listed in the SUV column....IMO, it is not an SUV by any stretch of the imagination.
Looks like that big (and much-discussed) spindle grille is not damping RX sales any. So far (and 2016 is not over yet) RX sales are up over 8%.
Last edited by mmarshall; 12-06-16 at 06:49 PM.
12-06-16, 08:53 PM
#5
Lexus Fanatic
Not only that, but it's unusual for a company to overtake one of its main rivals by losing so many sales. Only the RX and NX seemed to increase by any real numbers. The LX had a 71% increase, but that was in few actual numbers.
12-06-16, 11:25 PM
#6
Lexus was #2 last year in total registered vehicles and BMW was #3, a lot of their cars were either fleet deals or simply exported. BMWs weren't hot for exports this year so I figure its natural that their overall sales were down, they lost their buffer.
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12-07-16, 04:20 AM
#8
Pole Position
My reasoning is that they were afraid to rebadge RAV4 one generation ago cause they were chasing others in SUV game. They strived for that premium SUV segment and thought of all SUVs as their flagship products cause GX was more expensive than RX and LX was more expensive than GX. They blindly went head to head with BMW and MB who only had premium SUVs at the time. Toyota gave head start to BMW and Audi to get into premium CUV game even though they already had their own CUV ready. That was an amazing botch and that usually happens when you are chasing others instead of doing your own thing from time to time.
If NX was released five years ago its numbers would have been same as RX numbers by now.
12-07-16, 06:07 AM
#9
Lexus Fanatic
If anything it tells us how late Lexus brought NX to the game and how they failed to recognize huge CUV market. If they knew back then what they know now CT200h would have been Mazda CX3 competitor instead of Mazda 3 competitor.
My reasoning is that they were afraid to rebadge RAV4 one generation ago cause they were chasing others in SUV game. They strived for that premium SUV segment and thought of all SUVs as their flagship products cause GX was more expensive than RX and LX was more expensive than GX. They blindly went head to head with BMW and MB who only had premium SUVs at the time. Toyota gave head start to BMW and Audi to get into premium CUV game even though they already had their own CUV ready. That was an amazing botch and that usually happens when you are chasing others instead of doing your own thing from time to time.
If NX was released five years ago its numbers would have been same as RX numbers by now.
My reasoning is that they were afraid to rebadge RAV4 one generation ago cause they were chasing others in SUV game. They strived for that premium SUV segment and thought of all SUVs as their flagship products cause GX was more expensive than RX and LX was more expensive than GX. They blindly went head to head with BMW and MB who only had premium SUVs at the time. Toyota gave head start to BMW and Audi to get into premium CUV game even though they already had their own CUV ready. That was an amazing botch and that usually happens when you are chasing others instead of doing your own thing from time to time.
If NX was released five years ago its numbers would have been same as RX numbers by now.
12-07-16, 06:31 AM
#10
Super Moderator
Agreed. Unless the definition of SUV has recently been changed to "any vehicle with five doors", the CT is clearly a car. Classified correctly, it'd be in good company, as sales have dropped on all the other cars in the lineup.
12-07-16, 08:00 AM
#12
Lexus Champion
If anything it tells us how late Lexus brought NX to the game and how they failed to recognize huge CUV market. If they knew back then what they know now CT200h would have been Mazda CX3 competitor instead of Mazda 3 competitor.
My reasoning is that they were afraid to rebadge RAV4 one generation ago cause they were chasing others in SUV game. They strived for that premium SUV segment and thought of all SUVs as their flagship products cause GX was more expensive than RX and LX was more expensive than GX. They blindly went head to head with BMW and MB who only had premium SUVs at the time. Toyota gave head start to BMW and Audi to get into premium CUV game even though they already had their own CUV ready. That was an amazing botch and that usually happens when you are chasing others instead of doing your own thing from time to time.
If NX was released five years ago its numbers would have been same as RX numbers by now.
My reasoning is that they were afraid to rebadge RAV4 one generation ago cause they were chasing others in SUV game. They strived for that premium SUV segment and thought of all SUVs as their flagship products cause GX was more expensive than RX and LX was more expensive than GX. They blindly went head to head with BMW and MB who only had premium SUVs at the time. Toyota gave head start to BMW and Audi to get into premium CUV game even though they already had their own CUV ready. That was an amazing botch and that usually happens when you are chasing others instead of doing your own thing from time to time.
If NX was released five years ago its numbers would have been same as RX numbers by now.
12-07-16, 08:43 AM
#13
Slow and steady is the Toyota and Japanese mantra... continuous improvement. It likely means they can't fully take advantage of certain upswings, but they also hope that it shelters them from the deepest valleys of the downturns.
BMW's lineup is also fairly aged at this point. All-new 5 Series is launching now, followed by X3, then all-new 3 in a few years. With the market the way it is now, I think it's hard for one company to maintain position at the absolute top for a string of years such as Lexus enjoyed in the past. It's becoming much more competitive on all fronts. Which is great for the consumers!
BMW's lineup is also fairly aged at this point. All-new 5 Series is launching now, followed by X3, then all-new 3 in a few years. With the market the way it is now, I think it's hard for one company to maintain position at the absolute top for a string of years such as Lexus enjoyed in the past. It's becoming much more competitive on all fronts. Which is great for the consumers!
12-07-16, 10:24 AM
#15
I see plenty of the new 7 around LA. I think it takes a sharper eye to notice them, as it's quite evolutionary in design change. Sales through November are up over last year, and it's the only car in that competitive set to achieve a gain this year. Of course it still trails the S-Class by a fairly large margin.