greg3852

I'm curious to see how they hold up after 5 years, 8 years. etc... My LS is now 9 years old and the interior is mint. Every light works, nothing is broken, etc.

blacksc400

iTrader: (4)

I like the old Equus way better, the new design doesn't look expensive that's why I was little confused about this car when I first saw the pictures.

bitkahuna

iTrader: (20)

right but respectfully, i don't think you're the target market. i honestly don't believe mercedes and bmw for example care much about ownership beyond a 3 year lease. anything older is old news. if it has problems, oh well...

luxury cars rely on technology now to a huge extent and as we know, no tech stays current very long now.

pbm317

I'm the exact opposite. The outgoing Equus to me looks somewhat gaudy and blinged out in the front and interior was also dated feeling. It looked like what luxury might have been 10 years ago.

This looks much cleaner and elegant in my opinion.

dseag2

I agree. Looks like the current Genesis, but supersized. I do like the interior.

bitkahuna

iTrader: (20)

the current (new) genesis is elegant and has excellent proportions. a 'supersized' one is a compliment and consistent with german luxury brands (variations of small, medium, large, tall, coupe, etc.)

Hoovey689

iTrader: (16)

G90 = Equus 203.1 in
G80 = Genesis Sedan 196.5 in
G70 = ??? (guessing 185-191 in)

damtachoa

Why the hell does this car look too long? The interior is awesome.

Mr. Burns

B-pillar forward it looks almost exactly like an F10 5 series.

I mean lel it even has the same wheels:




Sorry I just cant take anything like that seriously. Best of luck to Hyundai.

MattyG

That's the downside of bringing German car designers to your company. On the one hand you come up with cars that don't look "cheap n cheerful". But then your cars look like higher end premium automobiles.

But don't be too harsh on the Koreans. Lexus made an entire line of cars on nothing more than imitating Mercedes Benz' flagship. Look where the "L" brand is now.

Mr. Burns

Sorry what about Lexuses imitated Mercedes?

TangoRed

I'm assuming he's talking about cars such as the LS430 which clearly had elements of Mercedes inspiration, but proved successful for Lexus. He's saying that in a way that suggests that Genesis may start out with that until they're established, which may lead them to being like Lexus which is firmly charting their own path.

Mr. Burns

The LS430 was the exception not the norm.

Cars like the SC400, GS300, IS300, RX300, ES300, LX450, etc... all charted their own courses inside and out.

The SC400 was very much like the LC500 of its time. Right out of the gate for the brand.


"I think it's going to inspire the other designers of the world, they're going to wonder how we achieved these shapes"

TangoRed

Very true. Unfortunately the LS430 sticks out in people's head because Lexus got so widely panned by the press when it debuted. No matter, the Lexus brand continues to be stronger than ever.

Sulu

The imitation of established brands is part of the process a new auto brand goes through as they try to establish themselves.

The Japanese did it with the early Toyotas and Datsuns (Nissan's brand) 40+ years ago. I remember that we all -- even those who were not car enthusiasts -- criticised those early Toyotas and Datsuns as being bad copies of American cars. Slowly, though, they started to get a "Japanese" design language that was unique.

The Koreans did it 20+ ~ 30 years ago when Hyundai first started selling here in North America. The Koreans have just started -- in the last 10 years or so -- to come up with their own design language.

The Japanese luxury brands did it also when they first came out 25 years ago. Although the smaller, less expensive models (especially the models that were re-badged mass-market models, such as the Lexus ES and RX) did not obviously incorporate German luxury brand design cues, the LS obviously did incorporate some Mercedes-Benz-inspired design cues. Arguably, it was Lexus' L-Finesse design language of the past 10 years that started the uniquely Lexus design language that was not a copy of the Germans.

The Chinese are still in the phase of copying established brands. It is just that some Chinese brands are much too obvious in their copying.

The process of copying and imitating is an evolutionary and necessary step for new automakers. They learn by copying established brands and models. But it is also a marketing necessity. If a new brand introduced their own designs into their new market, they may not get noticed; but if they introduce models that remind potential buyers of an established model, and are to sell them with more features and/or lower prices, they can claim to "sell a Mercedes-Benz with greater value". Obviously, Hyundai and Kia did this, but now that they (Hyundai's and Kia's mass market models but not the luxury models) are established, they no longer have to yell and scream to get noticed; they can start to introduce their own unique design cues and design language.