Nissan Kicks Concept
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From: CA™
Nissan Kicks Concept
Nissan Debuts Kicks Concept at 2014 São Paulo International Motor Show
http://reports.nissan-global.com/EN/?p=16315
"The Nissan Kicks Concept premiered Tuesday at the São Paulo International Motor Show, a compact crossover reflecting the design inspiration from Brazil.
“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department.
Nissan’s design team saw a disconnect between vehicles on Brazilian roads, which were mainly silver, black and white in color, and the exuberant nature of the country and its people.
Kicks Concept was intended to bridge that gap and showcase the distinct design signature of Nissan cars.
“What we try to achieve is this kind of duality. It fits your pragmatic needs but also provides a sense of style and an extra sense of substance that we feel is missing in the market right now,” said Project Lead Designer Hiren Patel of Nissan Design America.
Under the leadership of the Global Design Center in Japan, the concept was developed by Nissan Design America in San Diego with input from Nissan Design America Rio, the recently-opened satellite design studio.
“The main inspiration for this concept was the contrast that we saw in the grey tones of the urban settings in São Paulo and the bright natural colors that we saw near our studio in Rio,” said Robert Bauer, Chief Designer at the Rio studio.
“How to combine these two, the more grey urban tones with the bright sunset orange that we would see. This combination we thought was really uniquely Brazilian”.
But the team has a bigger ambition for this concept, says Taro Ueda, Vice President of Nissan Design America.
“It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement. Making a stronger design lineup for future Nissan designs,” said Ueda.
The São Paulo International Motor Show, held every two years, is the biggest auto event in Latin America, and the Kicks Concept will be a centerpiece of the Nissan stand through November 9th."
http://reports.nissan-global.com/EN/?p=16315
"The Nissan Kicks Concept premiered Tuesday at the São Paulo International Motor Show, a compact crossover reflecting the design inspiration from Brazil.
“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department.
Nissan’s design team saw a disconnect between vehicles on Brazilian roads, which were mainly silver, black and white in color, and the exuberant nature of the country and its people.
Kicks Concept was intended to bridge that gap and showcase the distinct design signature of Nissan cars.
“What we try to achieve is this kind of duality. It fits your pragmatic needs but also provides a sense of style and an extra sense of substance that we feel is missing in the market right now,” said Project Lead Designer Hiren Patel of Nissan Design America.
Under the leadership of the Global Design Center in Japan, the concept was developed by Nissan Design America in San Diego with input from Nissan Design America Rio, the recently-opened satellite design studio.
“The main inspiration for this concept was the contrast that we saw in the grey tones of the urban settings in São Paulo and the bright natural colors that we saw near our studio in Rio,” said Robert Bauer, Chief Designer at the Rio studio.
“How to combine these two, the more grey urban tones with the bright sunset orange that we would see. This combination we thought was really uniquely Brazilian”.
But the team has a bigger ambition for this concept, says Taro Ueda, Vice President of Nissan Design America.
“It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement. Making a stronger design lineup for future Nissan designs,” said Ueda.
The São Paulo International Motor Show, held every two years, is the biggest auto event in Latin America, and the Kicks Concept will be a centerpiece of the Nissan stand through November 9th."
Last edited by Motor; Oct 28, 2014 at 01:34 PM. Reason: [QUOTE][/QUOTE] does not work.
Lead Lap
Joined: Apr 2011
Posts: 608
Likes: 2
From: CA
Are you kidding me? This looks awesome and if it's not the next Juke, Nissan should make it so! I like the HR-V too, but this is even better than the HR-V's concept. And judging from the Murano, the production model will look like 95% of this.
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