Audi draws up plans for range of electric cars, report says
06-21-14, 01:14 PM
#1
Audi draws up plans for range of electric cars, report says
BERLIN (Reuters) -- Audi has drawn up blueprints for a range of high-performance electric cars to help it take on its German rivals and Tesla Motors if the market picks up, sources at the carmaker told Reuters.
Consumers have largely shunned battery-powered vehicles because of their high price tags and limited driving range as well as the scarcity of charging stations, but many analysts predict sales will rise sharply by the end of the decade.
Tesla has managed to stay ahead of the pack with new technology which has extended driving range and reduced costs. Tesla's success -- and the excitement about BMW's new "i" electric series -- have caught the attention of Audi which some analysts have said risks looking like a laggard in an industry where innovation is a major draw for customers.
Audi, a unit of Volkswagen, is about to launch its first purely electric car, a battery-powered version of its R8 supercar which is due to hit European dealerships in 2015 and will offer a range of 450 km (280 miles) -- close to the 311 mile range of Tesla's Model S luxury car.
Production of the R8 e-tron will be strictly tailored to demand. However Audi has also drawn up blueprints for several high-performance electric saloons and SUVs, two company sources told Reuters, asking not to be identified because the matter is confidential.
"Germany's major carmakers all have their electric-car plans ready in the drawer," said Hanover-based NordLB analyst Frank Schwope. "They want to be prepared when demand accelerates," he said, adding this could take another 5-7 years.
The sources at Audi did not specify how many models were being planned or the scale of any production plans.
However they said one of the blueprints that has been drawn up is for an electric version of a new Q8 SUV that would pit the brand against Tesla's upcoming Model X crossover.
Audi has defined a range target of about 250 miles for any future electric model it aims to develop, the sources said.
VW declined to comment.
Audi's plans will be helped by steps under way to upgrade a production platform dubbed MLB that already underpins larger models across the VW group such as the Audi A8 saloon and Porsche Cayenne SUV, and would cut costs for electric cars.
Innovations
Sales of electric cars are expected to surge to 2.7 million globally by 2018 from 180,000 last year as more models come to market, battery costs fall and the number of charging stations grows, according to business consultancy Frost & Sullivan.
Germany's three leading premium carmakers are all advancing on the electric market.
Audi's arch-rival BMW has launched its "i" series of electric models, including a 34,950-euro ($47,400) city car while Mercedes, whose parent Daimler owns a 4.3 percent stake in Tesla, started production in April of its B-class electric compact.
Tesla has devised innovations that cut the cost and raised the safety of battery packs. Its models also recharge more quickly than those of rivals, thanks to its connectors, software and efficient power management.
But the California-based company is now facing its own challenges related to scaling up further after its success.
It said last week it would share its patents with competitors in hopes of speeding up development of electric cars across the industry.
Tesla executives have also met counterparts from BMW to discuss ways to promote electric cars which analysts say must include steps to create a common infrastructure and share the cost of building recharging stations.
Audi's electric-car moves highlight a change of tack at VW. In 2012, Audi shelved the R8 e-tron at request of its parent as efforts to expand the model's driving range had stalled at only about 133 miles.
Audi, which has since swapped r&d chiefs, has overcome the range limits by increasing the efficiency of the electric drivetrain and curbing on-board power consumption, development chief Ulrich Hackenberg has said.
"Electric mobility is a key focus of our development strategy," he said in March. "We are ideally prepared for the future with our strategic roadmap and a well-filled development pipeline."
Consumers have largely shunned battery-powered vehicles because of their high price tags and limited driving range as well as the scarcity of charging stations, but many analysts predict sales will rise sharply by the end of the decade.
Tesla has managed to stay ahead of the pack with new technology which has extended driving range and reduced costs. Tesla's success -- and the excitement about BMW's new "i" electric series -- have caught the attention of Audi which some analysts have said risks looking like a laggard in an industry where innovation is a major draw for customers.
Audi, a unit of Volkswagen, is about to launch its first purely electric car, a battery-powered version of its R8 supercar which is due to hit European dealerships in 2015 and will offer a range of 450 km (280 miles) -- close to the 311 mile range of Tesla's Model S luxury car.
Production of the R8 e-tron will be strictly tailored to demand. However Audi has also drawn up blueprints for several high-performance electric saloons and SUVs, two company sources told Reuters, asking not to be identified because the matter is confidential.
"Germany's major carmakers all have their electric-car plans ready in the drawer," said Hanover-based NordLB analyst Frank Schwope. "They want to be prepared when demand accelerates," he said, adding this could take another 5-7 years.
The sources at Audi did not specify how many models were being planned or the scale of any production plans.
However they said one of the blueprints that has been drawn up is for an electric version of a new Q8 SUV that would pit the brand against Tesla's upcoming Model X crossover.
Audi has defined a range target of about 250 miles for any future electric model it aims to develop, the sources said.
VW declined to comment.
Audi's plans will be helped by steps under way to upgrade a production platform dubbed MLB that already underpins larger models across the VW group such as the Audi A8 saloon and Porsche Cayenne SUV, and would cut costs for electric cars.
Innovations
Sales of electric cars are expected to surge to 2.7 million globally by 2018 from 180,000 last year as more models come to market, battery costs fall and the number of charging stations grows, according to business consultancy Frost & Sullivan.
Germany's three leading premium carmakers are all advancing on the electric market.
Audi's arch-rival BMW has launched its "i" series of electric models, including a 34,950-euro ($47,400) city car while Mercedes, whose parent Daimler owns a 4.3 percent stake in Tesla, started production in April of its B-class electric compact.
Tesla has devised innovations that cut the cost and raised the safety of battery packs. Its models also recharge more quickly than those of rivals, thanks to its connectors, software and efficient power management.
But the California-based company is now facing its own challenges related to scaling up further after its success.
It said last week it would share its patents with competitors in hopes of speeding up development of electric cars across the industry.
Tesla executives have also met counterparts from BMW to discuss ways to promote electric cars which analysts say must include steps to create a common infrastructure and share the cost of building recharging stations.
Audi's electric-car moves highlight a change of tack at VW. In 2012, Audi shelved the R8 e-tron at request of its parent as efforts to expand the model's driving range had stalled at only about 133 miles.
Audi, which has since swapped r&d chiefs, has overcome the range limits by increasing the efficiency of the electric drivetrain and curbing on-board power consumption, development chief Ulrich Hackenberg has said.
"Electric mobility is a key focus of our development strategy," he said in March. "We are ideally prepared for the future with our strategic roadmap and a well-filled development pipeline."
06-21-14, 03:00 PM
#2
The pursuit of F
Not surprised. Most every manufacturer in the next few years will jump on the electric band-wagon.
Toyota is focusing on Hydrogen-power if I'm not mistaken which makes for an interesting deviation, much like when they pioneered (with Honda) hybrid tech at a time other manufacturers did not believe in that. What will come on top in ten years from now?...
Toyota is focusing on Hydrogen-power if I'm not mistaken which makes for an interesting deviation, much like when they pioneered (with Honda) hybrid tech at a time other manufacturers did not believe in that. What will come on top in ten years from now?...
06-21-14, 03:43 PM
#3
Hyundai has their Tuscon Fuel Cell CUV they just rolled out, and a few years ago Ford/GM toyed with Hydrogen too (Escape/Equinox body's iirc).
Toyota seemingly has their hand in everything, EV Rav4, Hybrids, Diesels, Petrols.
This move by Audi is not surprising in the least. I imagine Audi and Mercedes may dedicate a line of EV's in the same light as BMW 'i'
Toyota seemingly has their hand in everything, EV Rav4, Hybrids, Diesels, Petrols.
This move by Audi is not surprising in the least. I imagine Audi and Mercedes may dedicate a line of EV's in the same light as BMW 'i'
06-21-14, 03:54 PM
#5
Lexus Champion
Tech doesn't "take off" on its own. I bet Microsoft told themselves the same thing about the smartphone market. Same thing happened in the hybrid market, I seem to recall GM talking smack about it and that no one will want such a car. Caught with pants down and never recovered.
06-21-14, 04:35 PM
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Tech doesn't "take off" on its own. I bet Microsoft told themselves the same thing about the smartphone market. Same thing happened in the hybrid market, I seem to recall GM talking smack about it and that no one will want such a car. Caught with pants down and never recovered.
Anyway, anything electric put out by Audi scares me, so I really hope they don't copy BMW and come out with EVs anytime soon. They should focus their attention on their failing LED headlights first before anything else. Baby steps.
06-22-14, 08:10 AM
#7
Lexus Champion
Tech doesn't "take off" on its own. I bet Microsoft told themselves the same thing about the smartphone market. Same thing happened in the hybrid market, I seem to recall GM talking smack about it and that no one will want such a car. Caught with pants down and never recovered.
Carlos Ghosn said the same thing about hybrids back in 2005; now he is pushing hard for all-electric vehicles, thinking he can perhaps skip the in-between step of hybrid gas-electric vehicles and going straight to BEVs.
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06-22-14, 11:15 AM
#8
Tech doesn't "take off" on its own. I bet Microsoft told themselves the same thing about the smartphone market. Same thing happened in the hybrid market, I seem to recall GM talking smack about it and that no one will want such a car. Caught with pants down and never recovered.
If Panasonic or some other large battery suppliers starts shipping better batteries in 2020, Audi will be able to buy off their battery tech same like everyone else.
Now there are few companies investing in battery tech, but VW isnt one of them... and there is a question if anything will come out of it.
06-22-14, 11:26 AM
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They are not limited by battery tech so much, as they are limited by price. Tesla can offer an EV with over 250 miles per charge. That's pretty great, except you have to pay a premium for it. Would it be even better if they could double that range? sure. But for most people, 250 miles per charge is more than enough juice. If battery prices were lower, they could offer that 250 mile/charge in a 25k-30k vehicle. But they simply cannot afford to do that with the current expense of the batteries and still turn a profit.
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