great ad for 17-year old Maxima
#1
Lexus Champion
Thread Starter
great ad for 17-year old Maxima
Here's proof that a good pitch can sell anything ... even a 17-year-old Nissan with a hood that needs to be tied down with rope.
Luke Aker created a video to help sell his not-so-gently used 1996 Maxima. But rather than just posting a regular old Craigslist ad with boring photos of the engine, trunk and odometer, Aker decided to create an ad in the style of a pretentious luxury car commercial with soft lighting, deep voice-over and analogies to humankind's greatest achievements.
Guess who saw the ad? The folks at Nissan USA, who made Aker an offer. On Aker's Ikonik Films Twitter feed, a spokesperson for the car company said Nissan was most definitely interested in giving the Maxima a good home.
The commercial was originally published in September as was an ad that Aker wrote for Craigslist, which is just as hilarious:
This pavement-yacht has a ride as smooth as a Pegasus' backside. Its such a massive and impressive land-yacht it requires the use of steering fluid that has been designed to leak out from underneath the car when it has been exhausted from the majestic work that it has done, released into the wild when the great Maxima when it has decided its time has come. This Maxima no longer needs to let the odometer tell it how far it has gone - it has chosen a path of greatness and valor and refuses to let silly numbers determine its life!
When contacted by Yahoo News, Aker wouldn't disclose how much Nissan paid him for his ride, but he did note that in addition to purchasing the car, the company would be donating to the Wounded Warrior charity.
http://news.yahoo.com/blogs/sideshow...215833646.html
#2
Lexus Fanatic
Originally Posted by bagwell
This pavement-yacht has a ride as smooth as a Pegasus' backside.
BTW, this is not the first time Nissan USA has taken an interest in some of its older, peviously-owned vehicles. For some time, they had a program going where it actually bought back and paid paid owners for old 70s-vintage 240Z/260Z sports cars (some with multiple carburators, some with fuel-injection). Nissan would then completely rebuild and refurbish the cars from stem to stern, once agan re-selling them as (essentially) new products. The price that pristine and/or restored Z-cars bring in the marketplace apparantly made the move profitable for Nissan.
#4
Lexus Test Driver
#6
Forum Administrator
iTrader: (2)
Reminds me of a similar used car advertising approach from several years ago
Trending Topics
#9
Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad
Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad
When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice.
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice.
Thread
Thread Starter
Forum
Replies
Last Post
Blackraven
Car Chat
36
10-04-11 10:55 PM