Cruiter

This spy shot from the Porsche R & D center at Weissach Germany confirms Porsche's worry over diminishing sales and the 'value' price of the new Corvette Stingray. Photo interpreters confirm the lack of air bags, electronic steering, and traction control features. This only confirms rumors they are aiming for a younger market that can qualify for cars even if their jobs are only part time.

mmarshall

Porsche needs to consider lowering their prices. Their vehicles (though well-made), IMO, have been overpriced for decades....even with Germany's notoriously high production costs.

Whitigir

They should be worried. That picture is good though, I like that. I wonder howmuch brain it take to make that wooden scooter. Bravo!

I8ABMR

LOL Good one. I am sure they are thinking about the vette but the type of buyer who buys a 911 is not usually going to take a corvette very seriously. Just saying

mmarshall

That's mostly because of the traditional Porsche snob-appeal.

swajames

There is a badge premium for Porsche, but there is also an engineering premium. Porsche engineers and builds its cars to an astonishingly high standard. These are cars that you can drive to a track, trash to within an inch of its life, and know you can drive home confident that things won't break. That doesn't come cheap. Porsche sales are at an all time high, they really don't need to go downmarket. They simply need to carry on doing what they do better than pretty much everyone else.

Whitigir

Isn't Porsche just like how reliable the Toyota is from the Japanese ? Porsche is most reliable German ?

Och

iTrader: (3)

I'd rather have a vette over a glorified beetle.

LexFather

Every company wishes they could be in Porsche's position. They are among the most profitable and revered in the world.

Is it odd a Boxster or Cayman is more expensive in most cases than a C7? Yup. Are people going to stop buying them? Nope.

Porsche is nearly the perfect example of how to market, promote, exhibit, engineer, build, sell your product.

I8ABMR

I agree with you but there are some quality and reliability differences. Im not saying it is , or was, worth almost double the money but Porsche still sells their 911s. I think Porsche would see a huge increase in sales if they just brought he price of their cars into the stratosphere. I have seen boxsters loaded with a price tag in the 80K range

Och

iTrader: (3)

But it wasn't always this way. Their success is only recent, they were in deep trouble back in the 90ies, and if they didn't learn from Toyota, they'd probably cease to exist.

Also they are apparently still having a lot of internal problems with VW.

I8ABMR

I have to agree. If they can do the sub Panamera sedan as well as adding the new Macan I think they will only make a good thing better.

The new Vette is a looker , but I saw a red Carrera in front of me at El Pollo loco yesterday and I would say its one of the best looking cars on the road right now and definitly the best looking 911. The wheelbase is opened up to the point where the car almost looks like it could almost be mid engined

Tantrix

I doubt porsche will be in any trouble. It's not like this is the first time there has been more affordable cars than their porsche's.

but heck that c7 is hot!! and for sure it will sell for higher than msrp for the first 2 years.

I8ABMR

I think the interior improvement in the Vette is great BUT its still a generation behind even the Viper. I go to Cars and Coffee events all the time and I must say the new interior on the 911 is light years ahead of the Vette. Its sporty but still luxurious since the materials are so high end. The vette interior looks way more boy racer to me. Vette just seems like a different type of sports car

bitkahuna

iTrader: (20)

thanks for the laugh. no they don't! they don't WANT to sell zillions of vehicles. that's like saying rolls royce should consider lowering their prices. no they shouldn't.

words escape me. smh.

preach on

so? that was then (20 years ago). yes, they had manufacturing problems as well as strategic problems figuring out how to do relatively low volume vehicles at high margins. well, they figured it out!