2013 Consumer Reports Car Brand Perception Survey

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02-07-13, 02:10 PM

#31

Joeb427

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Quote:

Originally Posted by 84Cressida

Aside from ricer enthusiasts, nobody knows what an AE86 is and "AE86" is a chassis code for a...Corolla. 4 cylinder, affordable, Toyota coupe = Celica in the minds of the general public. Toyota could've revived one of their longest running names while also boosting the image and marketability of the car. They failed.

I feel Toyota made the right call.
Celica sound old school...

02-08-13, 04:31 PM

#32

balMaster

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I don't understand how it can be that Toyota is the best and Scion is the worst.

02-08-13, 04:50 PM

#33

ydooby

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Quote:

Originally Posted by balMaster

I don't understand how it can be that Toyota is the best and Scion is the worst.

Because this survey is about perception, not reality, and Scion is simply a sub-brand of Toyota.

The survey works by asking people questions such as "which brand is #1 in your mind when it comes to quality?", and since Scion is a sub-brand of Toyota, even those who otherwise think highly of Scion's quality would pick Toyota as #1 for the category. Just read the details of the linked CR article.

Attached is an example. Please read the footnote.

Attached Thumbnails