Hoovey689

iTrader: (16)

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.

The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.

The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year.

http://www.autoblog.com/2012/11/02/m...ith-revitaliz/

Hoovey689

iTrader: (16)

One of those late 80s, 90s automakers that never got their groove back. I want to like them, but I don't see much innovation nor product that sways me to buy a mitsubishi :/

84Cressida

The Galant is already dead, I believe. It will take far more than a miracle to revitalize Mitsubishi, and I don't think they will succeed. They should've been doing this 10 years ago.

And I would totally buy a car designed by Pikachu.

cino

iTrader: (1)

Outlander sport looks pretty but it's way underpowered for a "sport" model. I hope they bring back the AWD Eclipse and refine Lancer and Evo. I also would like to see L200 Triton here in the states.

spwolf

people do need to realize that Mitsubishi Motors is same size as Mazda, and bigger than Subaru. They just dont sell well in US. But they did sell 1.1 million cars last year.

Hoovey689

iTrader: (16)

the revitalization needs to comes to the states. they sell plenty of econobox's elsewhere