New Lexus Commercials featuring LF-LC, LFA, F Sport, New ES
07-24-12, 07:24 AM
#16
I for one enjoyed all the new Lexus commercials. Sure at the end of the Lexus performance line commercial shows the CT, IS, GS and RX, that's just a general ending to the new Lexus commercials. Most people will purchase the RX, IS, CT and GS but some will aspire to move up to the GS F Sport, IS F or even the LFA.
BMW uses a souped up 335is in their commercials, and then advertises a lease for $329 a month with $1k due at signing. The fine print says this offer is good for a 328i with 15" walmart spinners, leatherette, tape player and can only be driven 5k per year. Once again, welcome to the world of advertising
What you see is not necessarily what you get...With these ads, Lexus is saying, "Check out our new lineup," and then closes the commercial by saying that special deals are available now, so head into the showroom and check them out. Do you not think they are giving good deals on the slow selling LS, or the GX which is getting refreshed next year? Of course they are, but neither of those are in the shot at the end of the ad either.
Double standard strikes again....
Last edited by MPLexus301; 07-24-12 at 07:35 AM.
07-24-12, 07:28 AM
#17
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Posts: n/a
Exactly - welcome to the world of advertising.
BMW uses a souped up 335is in their commercials, and then advertises a lease for $329 a month with $1k due at signing. The fine print says this offer is good for a 328i with 15" walmart spinners, leatherette, tape player and can only be driven 5k per year. Once again, welcome to the world of advertising What you see is not necessarily what you get...
With these ads, Lexus is saying, "Check out our new lineup," and then closes the commercial by saying that special deals are available now, so head into the showroom and check them out. Do you not think they are giving good deals on the slow selling LS, or the GX which is getting refreshed next year? Of course they are, but neither of those are in the shot at the end of the ad either.
Double standard strikes again...
BMW uses a souped up 335is in their commercials, and then advertises a lease for $329 a month with $1k due at signing. The fine print says this offer is good for a 328i with 15" walmart spinners, leatherette, tape player and can only be driven 5k per year. Once again, welcome to the world of advertising
What you see is not necessarily what you get...With these ads, Lexus is saying, "Check out our new lineup," and then closes the commercial by saying that special deals are available now, so head into the showroom and check them out. Do you not think they are giving good deals on the slow selling LS, or the GX which is getting refreshed next year? Of course they are, but neither of those are in the shot at the end of the ad either.
Double standard strikes again...
07-24-12, 07:43 AM
#18
Lexus Fanatic
iTrader: (20)
BMW uses a souped up 335is in their commercials, and then advertises a lease for $329 a month with $1k due at signing. The fine print says this offer is good for a 328i with 15" walmart spinners, leatherette, tape player and can only be driven 5k per year. Once again, welcome to the world of advertising What you see is not necessarily what you get...
With these ads, Lexus is saying, "Check out our new lineup," and then closes the commercial by saying that special deals are available now, so head into the showroom and check them out. Do you not think they are giving good deals on the slow selling LS, or the GX which is getting refreshed next year? Of course they are, but neither of those are in the shot at the end of the ad either.
Double standard strikes again....
What you see is not necessarily what you get...With these ads, Lexus is saying, "Check out our new lineup," and then closes the commercial by saying that special deals are available now, so head into the showroom and check them out. Do you not think they are giving good deals on the slow selling LS, or the GX which is getting refreshed next year? Of course they are, but neither of those are in the shot at the end of the ad either.
Double standard strikes again....
but regardless, i'll try to explain, and i'm not bashing lexus!! your bmw example at least has an offer on the same model line of vehicle as they start the ad with. the lexus ads, while really great looking visually, and make us feel good by seeing such cool cars and visuals, are not focused. an rx buyer is unlikely to be swayed by a bright yellow lfa slaloming through the desert. and that ad i mentioned talks about performance models first, then shows lfa, then ends with the range of models, which i don't think is very effective, even though it's definitely cool to watch.
07-24-12, 10:47 AM
#20
Lexus Connoisseur
I enjoyed all the ads. They were all interesting and pretty engaging. Lexus has been doing pretty cool ads lately. CT, IS and these latest spots.
07-24-12, 10:56 AM
#21
Lexus Connoisseur
not sure if your last line there is aimed at me but regardless, i'll try to explain, and i'm not bashing lexus!! your bmw example at least has an offer on the same model line of vehicle as they start the ad with. the lexus ads, while really great looking visually, and make us feel good by seeing such cool cars and visuals, are not focused. an rx buyer is unlikely to be swayed by a bright yellow lfa slaloming through the desert. and that ad i mentioned talks about performance models first, then shows lfa, then ends with the range of models, which i don't think is very effective, even though it's definitely cool to watch.
but regardless, i'll try to explain, and i'm not bashing lexus!! your bmw example at least has an offer on the same model line of vehicle as they start the ad with. the lexus ads, while really great looking visually, and make us feel good by seeing such cool cars and visuals, are not focused. an rx buyer is unlikely to be swayed by a bright yellow lfa slaloming through the desert. and that ad i mentioned talks about performance models first, then shows lfa, then ends with the range of models, which i don't think is very effective, even though it's definitely cool to watch.Sadly I remember these commercials because there was something that triggered my attention. Former luxury car owner "trades up" to a Ford. hehe riiiight.
Last edited by flipside909; 07-24-12 at 11:03 AM.
07-24-12, 12:59 PM
#24
Lexus Fanatic
iTrader: (20)
looking forward to ads for the new es - i think it's gonna be a home run hit!
07-24-12, 01:07 PM
#25
Lexus Fanatic
iTrader: (20)
07-24-12, 07:12 PM
#27
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I like the 3rd commercial. I don't over-think these things. The point is to generate some excitement among enthusiasts within the Lexus lineup, and the 3rd commercial does exactly that.
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