Audi goes all Herman Melville on us to highlight benefits of Quattro
01-16-12, 02:19 PM
#1
Audi goes all Herman Melville on us to highlight benefits of Quattro
Audi goes all Herman Melville on us to highlight benefits of Quattro
Video
http://youtu.be/IGmCKxTgSrI
One man's new toy can be another's Moby ****. Typically we'd mean that in a figurative sense, but Audi has taken things one step towards the literal – or literary – with its latest advertising spot.
The commercial centers around a Captain Ahab-like tow truck driver who has, when the roads turn white with deep snow, hooked just about everything on the road. Everything, that is, except the elusive Quattro.
The 60-second spot – called "Ahab" – features the latest A6, and is scheduled to air tomorrow during the NFL division playoffs (making it something of a junior Super Bowl ad). It will be followed by a 30-second version that will air nationally on other broadcasts, and Audi is building a broader digital content campaign around the ad as well, including a Facebook app to follow.
http://www.autoblog.com/2012/01/13/a...nefits-of-qua/
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Whats everyone's thought on this new spot by Audi?
Last edited by PhilipMSPT; 01-16-12 at 02:48 PM.
01-16-12, 05:18 PM
#5
Out of Warranty
"Towards thee I roll, thou all-destroying but unconquering whale; to the last I grapple with thee; from hell’s heart I stab at thee; for hate’s sake I spit my last breath at thee. Sink all coffins and all hearses to one common pool! and since neither can be mine, let me then tow to pieces, while still chasing thee, though tied to thee, thou damned whale! Thus, I give up the spear!" H. Melville, Moby D1ck
Trivia: anyone notice the similarity to Khan's last words in "Star Trek II: The Wrath of Khan?"
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Hoovey689
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01-25-12 01:50 PM
