Toyota's new global design boss vows to ban the bland!
09-28-11, 12:55 AM
#18
Lexus Champion
Join Date: Feb 2005
Location: NYC Raised But ATL is where I stay.
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LOL yeah him and Phil Spector.
09-28-11, 09:29 AM
#19
Lexus Champion
Hehe fixed.......well a bit. Hope you don't mind
Originally Posted by spwolf
to be fair to him - facelifts to Avensis and Prius are pretty well done, especially Avensis which was MMC but really improved the look of the car. New Yaris looks very good too. The way automotive world works, it takes years for new ideas to propagate.
Originally Posted by spwolf
p.s. it is part of their PR campaign as well. A lot of reviewers automatically say that any Toyota is bland, even ones that are not. So now they have Dezi doing design explanations for any new car that comes out, on YouTube.
09-28-11, 10:27 AM
#20
Lexus Champion
Thread Starter
09-28-11, 11:05 AM
#22
Lexus Champion
@spwolf
I'm sorry if I wasn't clear but were you referring to:
-the anime character from Dragon Ball Z
or
-the guy in these pics; Akihiro Dezi Nagaya
Btw, no offense but I can't believe this guy is a car designer (with that kind of hairstyle)
Seriously
He looks more like a 21st century hippie or a drunken rock band musician (like that guy from KISS)
Hahaha rock on 'DEZI'
I'm sorry if I wasn't clear but were you referring to:
-the anime character from Dragon Ball Z
or
-the guy in these pics; Akihiro Dezi Nagaya
Btw, no offense but I can't believe this guy is a car designer (with that kind of hairstyle)
Seriously
He looks more like a 21st century hippie or a drunken rock band musician (like that guy from KISS)
Hahaha rock on 'DEZI'
09-28-11, 11:21 AM
#23
Lexus Champion
Thread Starter
@spwolf
I'm sorry if I wasn't clear but were you referring to:
-the anime character from Dragon Ball Z
or
-the guy in these pics; Akihiro Dezi Nagaya
Btw, no offense but I can't believe this guy is a car designer (with that kind of hairstyle)
Seriously
He looks more like a 21st century hippie or a drunken rock band musician (like that guy from KISS)
Hahaha rock on 'DEZI'
I'm sorry if I wasn't clear but were you referring to:
-the anime character from Dragon Ball Z
or
-the guy in these pics; Akihiro Dezi Nagaya
Btw, no offense but I can't believe this guy is a car designer (with that kind of hairstyle)
Seriously
He looks more like a 21st century hippie or a drunken rock band musician (like that guy from KISS)
Hahaha rock on 'DEZI'
Dunno, to my european self, looks like arty type... like head designer should be.
For instance here is head engineer for FT-86.
09-28-11, 12:16 PM
#26
Lexus Champion
But that FT-86 head engineer looks like well-groomed and presentable individual (based on hairstyle). In a way it sort of suits his profession.
Whereas for rockstar DEZI, well............I'm not sure what to say
I think what Sir BrettJacks mentioned explains something:
Originally Posted by BrettJacks
Not sure if graduate art student or.......homeless guy with mental disorder
Originally Posted by Och
I just hope he doesn't style new Toyotas like he styles his hair
P.S.
Haha I wonder how the barbers and hairstylists will react when they see him? :P
09-28-11, 01:42 PM
#27
Lexus Champion
Thread Starter
btw, he is also doing FT-86, and i did say that person responsible for FT-86 should be responsible for all of them... Seems i am tight with Toyoda :-).
Here is fun interview:
http://blog.toyota.eu/2011/03/11/mee...nate-designer/
Here is fun interview:
After seeing Toyoda-san’s relaxed while professional attitude on the 24h Nurburging race, it was certainly one of the most interesting and impressive encounter with a TMC executive in all my time with Toyota. And I really believe, “DEZI” also made a significant impression on my colleagues.
Despite his long time and experience with TMC , Nagaya-san passion for automotive design is intact, and his excitement was communicative. He openly talked to us about the new and fresh era to come for Toyota and Toyota vehicles design. As all major designers or artists, he has a quite strong personal opinion about how design should be pursued for the next generation of Toyota cars, and I guess we would learn more about that quite soon; but most importantly what he confirms to us is that there is a significant shift in Japan in Toyota headquarters about vehicle design importance and customers perception.
Despite his long time and experience with TMC , Nagaya-san passion for automotive design is intact, and his excitement was communicative. He openly talked to us about the new and fresh era to come for Toyota and Toyota vehicles design. As all major designers or artists, he has a quite strong personal opinion about how design should be pursued for the next generation of Toyota cars, and I guess we would learn more about that quite soon; but most importantly what he confirms to us is that there is a significant shift in Japan in Toyota headquarters about vehicle design importance and customers perception.
09-28-11, 07:25 PM
#28
Lexus Fanatic
Toyota's new global design boss vows to ban the bland!
