Lexus and Toyota’s newest registered trademarks: ES 300h and HSD
12-18-10, 07:49 PM
#18
Lexus Fanatic
12-18-10, 07:57 PM
#19
i was a bit surprised when i read that lexus trademarked the ESh. The HS will still be for those looking for a more luxury than a prius, and the ESh would seemingly fall into that form. i have been seeing more HS vehicles on the road, so not sure if it's eventually gonna get get phased out or simply have a sibling in the ESh. i'm looking forward to seeing what lexus has planned for the next gen of their lineup.
12-18-10, 10:47 PM
#20
Lexus Test Driver
The more I think about an ES hybrid, the more I wonder how well it would sell. The number one thing that brings people into the ES fold is it's price point. It's affordable luxury with the Lexus name. When you start adding expensive hybrid versions, the price jumps considerably. This could alienate that standard grandma and real estate agent buyers- those who make up the bulk of ES sales (here in L.A. at least). The same problem somewhat took place with the GSh. It's too expensive and not that much more efficient.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
12-18-10, 10:49 PM
#21
Lexus Test Driver
12-18-10, 10:55 PM
#22
Guest
Posts: n/a
Guys remember pretty much every Lexus and Toyota will offer a hybrid varient. So this is simply part of the plan we were told years ago.
The IS, ES and HS are all very different. Sure the HS didn't meet sales goals but it's still adding 700 units or so a month. If gas prices rise it will help HS sales. Only dummies cancel a luxury car. Looking at Lexus track record when they miss the mark the first time they sure as heck get it right the 2nd gen.
I'm sure a hybrid ES at 40-45k getting near 40mpg would get buyers. It also won't attract many HS buyers b/c that car is much smaller and Eco friendly.
It's only a matter of time before a IS, GX, LX, SC etc hybrid comes.
As for battery size remember they continue to get smaller and more efficient. The IS will likely grow slightly in size as well like it did from 1G to 2G.
The IS, ES and HS are all very different. Sure the HS didn't meet sales goals but it's still adding 700 units or so a month. If gas prices rise it will help HS sales. Only dummies cancel a luxury car. Looking at Lexus track record when they miss the mark the first time they sure as heck get it right the 2nd gen.
I'm sure a hybrid ES at 40-45k getting near 40mpg would get buyers. It also won't attract many HS buyers b/c that car is much smaller and Eco friendly.
It's only a matter of time before a IS, GX, LX, SC etc hybrid comes.
As for battery size remember they continue to get smaller and more efficient. The IS will likely grow slightly in size as well like it did from 1G to 2G.
12-18-10, 11:31 PM
#24
Speaks French in Russian
IMO I think a ES300h should be the same price or similar to a ES350 (Camry Hybrid and a V6 Camry come to mind). 4 cylinder hybrid vs. A V6 better have a comparable MSRP.
12-19-10, 12:00 AM
#25
Moderator
I'm curious if China will get the ESh as well since China has currently the largest automobile market in the world. The ES line would look like this in China:
ES 250
ES 300h
ES 350
ES 250
ES 300h
ES 350
Last edited by Trexus; 02-21-12 at 08:30 PM.
12-19-10, 05:16 AM
#26
The more I think about an ES hybrid, the more I wonder how well it would sell. The number one thing that brings people into the ES fold is it's price point. It's affordable luxury with the Lexus name. When you start adding expensive hybrid versions, the price jumps considerably. This could alienate that standard grandma and real estate agent buyers- those who make up the bulk of ES sales (here in L.A. at least). The same problem somewhat took place with the GSh. It's too expensive and not that much more efficient.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
I like the hybrid technology but wouldn't spend $5K.
Last edited by Joeb427; 12-19-10 at 05:22 AM.
12-19-10, 08:45 AM
#27
Moderator
The more I think about an ES hybrid, the more I wonder how well it would sell. The number one thing that brings people into the ES fold is it's price point. It's affordable luxury with the Lexus name. When you start adding expensive hybrid versions, the price jumps considerably. This could alienate that standard grandma and real estate agent buyers- those who make up the bulk of ES sales (here in L.A. at least). The same problem somewhat took place with the GSh. It's too expensive and not that much more efficient.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
What needs to happen is develop cheaper hybrid technology and sell the car for the same price as the standard version. The hybrid would be a little slower, but greener. The non-hybrid faster and not as green. Buyers can chose which flavor ES they want and price won't scare anyone away. Win win, with an ES for everyone.
Let's look at the RX which sells the most within the entire Lexus line so the RXh does sell well. The ES is the second highest selling vehicle within the Lexus line so it only makes sense that the ESh should sell well.
12-19-10, 10:31 AM
#28
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HS is completely useless imo, and between an ESh (same purpose) and the CT (lower price and way more green... i.e. more Luxurious Prius) there is no place for it in the Lexus lineup really. I've said that the HS should have been an ESh from the start.
12-19-10, 11:54 AM
#30
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the car needs to put out more than 200hp though. Is there any hope of having a really detuned version of the 2.5 v6 from the IS plus the hybrid powertrain? Im sick of this 4 cyl nonsense 