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Stores always place a price of $9.99 instead of $10.00 for example. That 1 cent adds a whole digit. Sure, it's a worthless penny, but to stupid people they think they're getting a deal.
I read somewhere that most as seen on tv items are priced at $19.99 because $19.99 is psychological pricing that works.
The 9/10ths thing is to simply make the price per gallon appear 1 cent lower than it really is. They think we're all stupid or something.
These days, a penny is worthless yet they're the only system in the world using 10ths of a cent as a measure.
Exactly. It's a well-known marketing trick to make something appear cheaper than it really is. And it's not limited to just gas stations. Walk into a furniture store, for example, and look at a sofa marked $499.99, and it actually sounds cheaper then $500, which is only a penny more.
Of course, anybody past the second-grade arithmetic level should instantly see through that, but many people simply buy on impulse or at the spur-of-the moment, without thinking.
Whenever i go to jersey, i just pump my own gas, i pull in and get out before the attendant gets there, never had a problem, i guess they see new york plates and back off?
12-01-10, 08:17 AM
