Lotus Announces New Custom Engine Partnership wth Toyota
09-17-10, 05:40 AM
#1
Lotus Announces New Custom Engine Partnership wth Toyota
http://www.autoguide.com/auto-news/2...th-toyota.html
For years Lotus has relied on Toyota engines to power its incredible sports cars. Tuned by Lotus engineers, powerplants like the 1.8-liter 2ZZ came alive in lightweight Lotus vehicles, while Toyota’s reputation for quality, reliability and durability meant that owners never had to worry about how many miles they put on their car or how hard they beat on them.
Today Lotus and Toyota announced a future partnership that will see the Japanese auto giant produce “tailor-made powertrain solutions” for Lotus vehicles in the future.
The announcement was bade the the British embassy in Tokyo where Lotus CEO Dany Bahar presented Toyota CEO Akio Toyoda with the very last Toyota 2ZZ-GE-powered Lotus Elise to ever be built.
“The presentation of Toyota’s last 2ZZ engine in the Elise is a symbolic gesture of our continued respect and deep appreciation for our partner not only acknowledging our past but also looking forward to our future together,” said Bahar.
More details of the continued partnership between the two automakers will be announced at the Paris Auto Show on September 30th.
Today Lotus and Toyota announced a future partnership that will see the Japanese auto giant produce “tailor-made powertrain solutions” for Lotus vehicles in the future.
The announcement was bade the the British embassy in Tokyo where Lotus CEO Dany Bahar presented Toyota CEO Akio Toyoda with the very last Toyota 2ZZ-GE-powered Lotus Elise to ever be built.
“The presentation of Toyota’s last 2ZZ engine in the Elise is a symbolic gesture of our continued respect and deep appreciation for our partner not only acknowledging our past but also looking forward to our future together,” said Bahar.
More details of the continued partnership between the two automakers will be announced at the Paris Auto Show on September 30th.
09-17-10, 10:07 AM
#7
Seems like a win-win relationship.
Lotus's reputation gains because of Toyota's reliability.
Toyota's reputation gains because of Lotus's legendary reputation for motorsports.
As stated by the article, its been working well for years.
Lotus's reputation gains because of Toyota's reliability.
Toyota's reputation gains because of Lotus's legendary reputation for motorsports.
As stated by the article, its been working well for years.
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09-17-10, 01:40 PM
#11
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That's how I'd interpret "custom engine partnership" too, although I hope it doesn't really mean a "custom"-tuned LFA V10.
09-17-10, 01:49 PM
#12
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Time to see if we can ply Lotus engineers with money, alcohol, women...whatever it takes to get the keys to cracking Toyota's engine management!
09-17-10, 04:12 PM
#13
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I personally adore Lotus.
09-17-10, 05:20 PM
#14
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I need to increase me knowledge outside of "I CAN'T FIT IN AN ELISE"!!!
Will that now change with this new agreement? Doubt it. Sounds like some serious engineering together.
09-17-10, 05:41 PM
#15
LFA engine in a Lotus would be nice. It be for all the people who weren't vetted in the selection process 
Plus it probably be a fraction of the price hehe
Toyota-Lexus + Lotus + Tesla = Marriage made in heaven
Plus it probably be a fraction of the price hehe
Toyota-Lexus + Lotus + Tesla = Marriage made in heaven