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$70 million Lexus of North Miami opens with spa, salon, gym, zen room...
2 Attachment(s)
CBS News video:
http://www.youtube.com/watch?v=A1ret...layer_embedded North Miami Lexus dealer piles on the perks A North Miami luxury car dealer aims to entice customers with what may be the most expensive dealership ever built in South Florida. PATRICK DANNER pdanner@MiamiHerald.com At the new Lexus of North Miami, customers can get their teeth brightened while their tires are rotated. Haircuts, manicures, workout sessions -- even boutique shopping -- are available at the country's largest Lexus store under a single roof. ''I think it's great,'' said Evalina Bestman, a Miami psychologist, who stopped in Monday for a manicure while mechanics tried to pinpoint a problem with one of her car windows. 'Ordinarily I'd come in, get a loaner and leave. I said, ``Why not relax this morning, rather just rush out.' '' The unexpected amenities are designed to entice customers into the showroom at a time when the car market faces the most difficult challenges in a quarter-century. ''It's trying to create an experience no one can match,'' said dealership owner Craig Zinn. ``The whole key to being a success in today's marketplace is taking care of that customer after they buy the car.'' The dealership, which celebrates its formal opening Tuesday, measures about one million square feet. At a cost of nearly $70 million, it also likely rates as the most expensive ever built in South Florida. Some of that money went into facilities to pamper customers. At the salon, women can have their hair styled or their make-up done. Customers can relax in the ''Zen room'' -- complete with a waterfall machine -- or get a massage. And for those who just want a beverage and a snack, the dealership has a cafe and a juice bar. While the dealership charges for some services, use of most facilities is free. [...] http://cbs4.com/business/Lexus.North...2.1084964.html http://www.lexusofnorthmiami.com/ Wow, all I can say is, with the difficult economy, the owner has tremendous confidence to built a 'Taj Mahal' dealership like this. And having experienced the superb service of Lexus Japan dealerships, it's interesting to see that Lexus USA comes up with phenomenal amenities of their own, particularly with their massive new dealerships. Toyota corporate did provide the $70 million loan to finance this facility, so I assume their business plan sees them recouping this startup cost. |
I think its fantastic. Remember when we were asked "what could Lexus dealers do to upgrade themselves"? Lexus started the dealer pampering but after nearly 2 decades, coffee and cake no longer cuts it.
I would love to see one like that here! |
Absolutely rediculous. I can't believe corporate Toyota would allow this.
This just means higher prices and more service being pushed onto the consumer to pay for this stuid $70 million dollar building. Not once in the youtube video did they talk about Lexus cars. So much for prestige when you have 2000 Lexus cars sitting on the lot. Lexus should focus the cars and not these stealerships. |
As much as I wonder about the $70 million dollar price tag, I don't think that making a lavish dealership and focus on cars are mutually exclusive. For one, the money is a loan from Toyota USA, which is the sales arm, not the vehicle R&D in Japan. If anything, this is an add-on to the services and amenities for the vaunted 'Lexus ownership experience.' Now as for the cost, I'd like to know how much the service prices run for this facility. If I can get a haircut, free lunch, juice drink, and use of the other spa/relaxation facilities, is it worth an extra $50? How substantial is the markup?
Originally Posted by 1SICKLEX
I would love to see one like that here!
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I have to agree with you and disagree with you. I think its a little over the top to be honest, but it would be nice to indulge in it. The dealerships in phoenix are all mostly new. WE dont have nail salons, but we have the food lounge area, putting area, kids area, and a TV area. Does the trick for me.
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Originally Posted by pagemaster
(Post 4682624)
Absolutely rediculous. I can't believe corporate Toyota would allow this.
This just means higher prices and more service being pushed onto the consumer to pay for this stuid $70 million dollar building. Not once in the youtube video did they talk about Lexus cars. So much for prestige when you have 2000 Lexus cars sitting on the lot. Lexus should focus the cars and not these stealerships. This facility can also save people trips to go for services they might otherwise go elsewhere. ''It's trying to create an experience no one can match,'' said dealership owner Craig Zinn. ``The whole key to being a success in today's marketplace is taking care of that customer after they buy the car.'' While this might not sway a BMW or Benz buyer it makes Lincoln, Acura, Infinit, Caddy dealers look like old Kia ones. |
It's quite impressive. What strikes me as impressive is that the entire dealership is under one roof. As my employer, I can tell you, Craig Zinn is without a doubt, one of the best automotive businesses to work for.
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Originally Posted by pagemaster
(Post 4682624)
Absolutely rediculous. I can't believe corporate Toyota would allow this.
This just means higher prices and more service being pushed onto the consumer to pay for this stuid $70 million dollar building. Not once in the youtube video did they talk about Lexus cars. So much for prestige when you have 2000 Lexus cars sitting on the lot. Lexus should focus the cars and not these stealerships. |
What about men? These amenities are for women. They should build a game room or a strip club.:D
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I can't wait for the meet there this weekend!
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Originally Posted by D.Jobin
(Post 4682866)
I can't wait for the meet there this weekend!
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Guess who is paying for all these supposely free service.
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Originally Posted by The G Man
(Post 4683790)
Guess who is paying for all these supposely free service.
oil change $150. tire rotation $200 car wash $60 pay to play haha no really. what are the prices? What the owner said does make sense though. If oil change prices were equal, I'd rather give my $$$ to north miami. |
Dang nice dealership wish we had one.
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Originally Posted by TLe2006
(Post 4682834)
What about men? These amenities are for women. They should build a game room or a strip club.:D
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