I don't get it...

their cars are so cheap as is.

Thanks for reinforcing bad behavior.

 

GO to a Hyundai dealership, look at their products, and test-drive them. Then, you probably WILL get it.

 

"Also ran"....not anymore...Hyundai's new cars are pretty nice cars, decent styling, decent interiors with many feature and a good price. The Genesis and Borrego put Hyundai over the "also ran" status.

 

Hyundai is nice. My personal preference is Lexus.

 

Yes, I agree 100%. However, I think what 1Sick was saying was that regardless of the strides that Hyundai has made, and regardless of the renewed quality of Hyundai automobiles, there is still a flicker of "also ran" in the general public eye. No matter if it's true or not.

 

I don't think so. I know a few people who own Hyundai's who said they liked what they saw, decent warranty, decent price and good service. They simply did not want a Toyota.

 

cheap as in pricing. not cheap as in "cheap" if that makes sense. Hyundais are not expensive cars.

 

Hyundai Buyback Program and Award Win Attract Shoppers, Edmunds.com Reports

January 15, 2009

By Michelle Krebs

Hyundai Genesis named NACTOY - 303.JPGWhile many incentive programs seem to be falling on deaf ears with consumers, Hyundai's Assurance Program that allows buyers to return the vehicle if their circumstances change is resonating, according to an Edmunds.com analysis.

The Hyundai Assurance program launched earlier this month has caused purchase intent for Hyundai vehicles to soar 15 percent during initial reaction to the program and has remained at least seven percent above its seasonal norm ever since, according to Edmunds.com's analysis.

A second shot in the arm for Hyundai purchase intent came Sunday when its flagship Genesis luxury car was named the 2009 North American Car of the Year at the Detroit auto show. The award caused the brand's purchase intent to soar 31 percent above normal levels.

"There's no telling the long-term impact of Hyundai Assurance, but it's a noteworthy start," said Edmunds.com Senior Analyst Dr. David Tompkins. "We've seen a hike in purchase intent for all Hyundai vehicles except the Sonata."

The Hyundai Assurance program consumers who purchase or lease a new Hyundai in the next 12 months can return the vehicle without a significant penalty if they lose their income due to a job loss or medical situation within a year of the transaction. Hyundai has accompanied the program with a massive and compelling advertising campaign.

The North American Car of the Year award is different from most other awards as it is presented by a group of 50 journalist jurors from across North America who cover all aspects the automobile industry. Most other awards are presented by individual media outlets.

 

I don't understand how Hyundai gets away with ripping off designs and "borrowing" styling cues from everyone and seemingly manages to get away with it unnoticed. The Chinese automakers should take lessons from them.

 

The same way everybody else does.

 

how are they going to pull that BS off. I agree that the program already exists under the name repossesion