The Lexus Experience
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Driver School Candidate
Joined: Apr 2008
Posts: 1
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From: TN
The Lexus Experience
I went to a Leadership Conference today that was video conferenced to multiple nations and all around the USA. John Maxwell and Dicky V were a couple of the speakers.
Anyway, one of the speakers (I cant remember his name right off) was talking about companies who have dominated their market, far above their competitors. Lexus was one of the companies they used as an example, saying they have blown BMW and other luxury cars out of the water.
They said the reason certain companies like Lexus have been so successful is that they have ignored what their competitors are doing and instead have focused on other successful companies in other industries.
For instance, Lexus knew they had more than just a car. They wanted to create an "experience," so they sent their top executives to spend weeks at the Ritz Carrolton and at other high performing stores like Apple outlets.
He said they focus on the little details (they picked that up from the Ritz) and they created an info bar to learn more about your car's gadgets (they picked that up from the Apple store).
I thought the whole topic was fascinating and I have long been thinking about buying a Lexus. So this looks like the time to check one out.
Anyway, one of the speakers (I cant remember his name right off) was talking about companies who have dominated their market, far above their competitors. Lexus was one of the companies they used as an example, saying they have blown BMW and other luxury cars out of the water.
They said the reason certain companies like Lexus have been so successful is that they have ignored what their competitors are doing and instead have focused on other successful companies in other industries.
For instance, Lexus knew they had more than just a car. They wanted to create an "experience," so they sent their top executives to spend weeks at the Ritz Carrolton and at other high performing stores like Apple outlets.
He said they focus on the little details (they picked that up from the Ritz) and they created an info bar to learn more about your car's gadgets (they picked that up from the Apple store).
I thought the whole topic was fascinating and I have long been thinking about buying a Lexus. So this looks like the time to check one out.
Lexus Champion
Joined: Mar 2005
Posts: 8,695
Likes: 2
From: CA
Welcome to CL! Last year they went to Bulgari for suggestions. I think it's a good idea, and this market is very competitive so good new ideas can give an edge. The Ritz-Carlton connection has been around for several years, along with Nordstrom.
The 'genius bar' idea was listed in the recent Lexus dealership survey ideas, I'm not sure if that is a brand-new idea for the service experience or an ongoing effort.
The 'genius bar' idea was listed in the recent Lexus dealership survey ideas, I'm not sure if that is a brand-new idea for the service experience or an ongoing effort.
Last edited by encore888; Apr 19, 2008 at 10:17 PM.
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