Mercedes admits R-Class was a failure

Mercedes admits R-Class was a failure
Posted Jan 15th 2008
That the R-Class has not been the most successful vehicle in the history of Mercedes-Benz is no big secret, but after staunchly espousing its virtues for years, the automaker has finally admitted it. And as any recovering addict could tell you, admitting you have a problem is the first step on the long road to recovery.
Mercedes had pegged production of the crossover at its Vance, Alabama, plant at 50,000 units annually, with half of that staying in the United States. Last year, however, American dealerships sold only 18,000 units. According to Daimler CEO Dieter Zetsche, the R-Class "has definitely not lived up to our original plans."
Mercedes is planning a replacement for R-Class, and while it could retain the same big CUV/wagon set-up, the next R is more likely to take another format altogether. Mercedes biggest competitor at BMW, meanwhile, is evidently thinking otherwise with the X6 crossover it just unveiled yesterday.
[Source: Automotive News – sub. req'd]
Posted Jan 15th 2008
That the R-Class has not been the most successful vehicle in the history of Mercedes-Benz is no big secret, but after staunchly espousing its virtues for years, the automaker has finally admitted it. And as any recovering addict could tell you, admitting you have a problem is the first step on the long road to recovery.
Mercedes had pegged production of the crossover at its Vance, Alabama, plant at 50,000 units annually, with half of that staying in the United States. Last year, however, American dealerships sold only 18,000 units. According to Daimler CEO Dieter Zetsche, the R-Class "has definitely not lived up to our original plans."
Mercedes is planning a replacement for R-Class, and while it could retain the same big CUV/wagon set-up, the next R is more likely to take another format altogether. Mercedes biggest competitor at BMW, meanwhile, is evidently thinking otherwise with the X6 crossover it just unveiled yesterday.
[Source: Automotive News – sub. req'd]
The main problem with this vehicle was that the strongly similiar (but not identical) Chrysler Pacifica, at the time its own corporate stablemate, was available at half the R's price, albeit without the advanced Mercedes safety features. I pointed this out to Mercedes reps at the D.C. auto show and showed them the strong similarities betwen the two, even the same 2+2+2 seating.....and the vast price difference. But they, with the usual German auto manufacturer arrogance, simply didn't want to listen....and they gave me some flak for it. History and the auto market, though, showed who was correct.
One problem BOTH vehicles had, though, was that they were not particularly space-efficient inside. Both vehicles were wide enough for three abreast, but Chrysler and Mercedes both chose to use a long, ultra-wide center console instead and limit the seats to two abreast. This only allowed 4 normal-sized adults and 2 small adults or children in the third-row seat....in a vehicle that could, with better interior utilization, have carried more.
The "ugliness" factor may or may not have had an effect.....hard to say. Most people who buy this type of vehicle are looking more for utility and efficiency rather than glamorous looks.
i agree, i don't think the pacifica was the problem. the car being ugly and also its price tag is a problem
with the odyssey and sienna around? it's tough for mb to enter that segment (i guess it's also part of the reason why lexus doesn't have a minivan -- yet)
with the odyssey and sienna around? it's tough for mb to enter that segment (i guess it's also part of the reason why lexus doesn't have a minivan -- yet)
It's just a Mercedes minivan, pure and simple. I just can't see someone thinking in their right mind thinking well I had a Sienna or Odyssey and now I want to move up to something more luxurious, but that was the way it was literally sold to me when I took a look at one at a Mercedes dealer here.
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I agree that it is no Ferrari in looks, but you guys really think that's the problem? Most buyers of this class of vehicle are not after glamour-car looks, but efficiency.........another area where, with its 2-wide seating, the R-class did not deliver.
Sure most buyers of the class of vehicle probably give preference to the usefulness more, but the buyers of this kind of brand and price tag expect more for styling.
i agree with rx_330. in general people in this market are more about how useful the car is, but then if that's the case then the r class will loose bad to the honda and toyota. with the mb brand name, a lot of people are still going after their prestige status












