encore888

Saw the John Legend commercial last night on ABC:

Someone uploaded it here:
http://youtube.com/watch?v=qO3n_qvpwHg

There is also an Elvis Costello commercial, the words to it are here: http://www.contactmusic.com/news.nsf...mpaign_1029696

Haven't seen it yet though.

It's in the same style as the earlier LS hybrid ad. Watch it quickly though, as Team One made a copyright claim against the LS 600h L ad and it was deleted by YouTube. Why they wouldn't want their commercial seen by as many eyeballs as possible, I don't know.

But anyhow, it's cool to see these famous artists associated with Lexus.

Mr Johnson

The new Mark Levinson ads are *fantastic*. They are actually shot in HD and get the point across very nicely.

Great job Lexus!

JessePS

One thing I have been wondering is ML actually making the speakers for the soundsystems in Lexus's? Only reason I've been wondering this, they don't even make speakers for their home theater systems

LexusChris

iTrader: (1)

My only guess is Revel which is part of the Harmon group makes the speakers, the commerical is cool , but not that i'm in the market for a Lex right now but I can never find a Lexus in NY equipped with the ML unless it's the GX or LS. I excluded the SC and LX because I know it's standard for them. I remember once the salesperson told me "The standard sound system sounds justs like the ML." which is false imo after visiting the TOL.

LexLaw

Thanx cool ads!! ML finally getting their shine. Bose has been beating their drums for years. To the point where too many people think that they are the only premium if not best audio system. Good stuff

cal_alum98

I saw the Diana Krall commercial last night. I wonder who else they've tapped for the ML commercials...some 80's hair band perhaps?

S2000toIS350

I saw the ad with Elvis C recently and was very surprised.

At this point I am challenged to see that Elvis C fans like my 48 year old self are in LS target market.

Other than the demographic matching issue, I like the ad a lot.

encore888

Well 48 year olds are definitely in the new LS 460 target market, according to the LS marketing presentation from last year.

jruhi4

They were playing the ads on my recent visit to Lexus HQ in Torrance. It was just the 3 mentioned (John Legend, Elvis Costello and Diana Krall).

MrG4Life

iTrader: (14)

Man, I'm nowhere near 48 and the LS is a car that I would like to be driving

hass

I love lexus commercials because its in HD.
-hass

sleeper408

iTrader: (6)

These new commercials are real nice.

jruhi4

Funny, I'm a bit over 48 but would be much happier in an IS-F or even an IS350 than in an LS.

LEXUS_KID

iTrader: (4)