Originally Posted by 1SICKLEX

Sure. Lexus for instance before had only 1 of each sedan
GS 300
LS 400
then GS 300/400
IS 300.
Now
GS 350/430/450h
LS 460/460 L/600h L
IS 250/350/IS-F

SO this is one example of "more" personalization. More cars for the customer to choose.

Going into a more "micro" level, before
Lexus interior
Cloth
Leather-black/beige/gray
Wood-one color

Today
Cloth
Leather-black/beige/tan/gray/dark brown/light beige
Wood-blackwood/maple wood/ecru wood

More choices. I see Mr. Farley extending this. You really can't customize a Lexus. You can't get say black leather with gray wood, it has to come with maple. You can't get a IS GS 350 with aluminum trim.

Looking at the Germans, you can damn near make the cars how you want, especially the more expensive models. Lexus is now going to begin to offer this.

Even with cheap cars,
The Mini Cooper STARTS at 19k
The AVERAGE Mini has 10k in options. That is AVERAGE . People can personalize their Mini.

So BMW makes a killing on such a cheap car!!

Hope this helps AJ