Ferrari 612's Bose Media System Accompaniment (Update - Pic on Page 2)
 

Through a unique collaboration extending from automotive design labs all the way to the Fiorano test track, the new Ferrari 612 Scaglietti will come standard with a custom-designed sound system from Bose. Both companies believe that the combination of these two worldrenowned brands will appeal strongly to Ferrari customers.

Bose brings a unique systems approach to automotive audio, one that goes beyond conventional technology or thinking. Since the design of every vehicle can affect sound differently, the engineers analyzed each model’s layout and acoustics.

Then they customize circuitry, design our own signal processing and select the optimal placement for our small high-performance speakers.

Simplification it’s the cornerstone of the Bose media system. They combined familiar design and consistency for a faster, easier level of driver interaction.

With a universally recognized two-knob setup, basic functions—volume, tuning—are already intuitive. And FM/AM, CD, satellite radio and hard-drive content are all controlled the same way: Rotate the outer knob to display genre or disc, then rotate the inner knob to pick a station or song. If you understand one function, you also understand the res

Multi-Format Disc Player
An industry first: A unit that recognizes and plays nearly every disc format automatically, with the highest available resolution and number of audio channels. Just insert a disc and enjoy.Compatible media include CDs, DVD audio discs, DVD video discs, Super Audio CDs, MP3s, AAC and nearly all formats available on recordable CDs and DVDs.

Navigation
Comprehensive navigation—less complication. With the system’s basic concentric knobs, users can select points of interest the same way they control entertainment options.

Responsive Bose technologies enhance the infotainment experience, from FM quality to overall operation. So there’s less time searching and selecting—and more time enjoying.

The finest visuals and materials, from the feel and movement of the concentric knobs to the elegant display. Refined, attractive, yet always functional and easy to understand.

Bose technologies reduce unwanted radio noise and interference while the system receives signals via dual radio antennas. The result is dependable, quality FM radio broadcasts.


Today’s essential portable media—Bluetooth® communications, iPod®, USB 2.0—connect effortlessly. And Bose technologies work efficiently with your devices, giving you easier access and less to think about.

Features

Proximity Sensor
Reach for the far knob: The system senses your hand and the interface smoothly changes, displaying only the most relevant information and removing the rest.

uMusic Intelligent Playback System
As songs play from the system’s hard drive, you can press a single button to identify those that fit your mood. The uMusic system continually learns and responds, playing music you want to hear.

Customized 5.1-channel surround sound Bose audio system

FM / AM broadcast radio
XM satellite radio
Multi-format disc player
uMusic intelligent playback system
200 hours hard-drive capacity
Navigation system
Bluetooth device scanning and pairing
iPod connectivity,with access via system display
USB 2.0 input for portable media

and is it supposed to sound any better?

bahaha Ferrari and Bose LMAO ... come on spending so much money on a Ferrari and you get Bose man oh man I would rather have no soundsystem in the car

Bose sound system sucks as hell!

I've noticed that NOBODY on the internet likes Bose. It seems like every time the name Bose is mentioned not one person has anything good to say about them. Why is Bose so lowly regarded? My dad has a Bose system in his Maxima, and I thought it sounded good, at least as good (if not better) as the Nakamichi in my GS400

no highs no lows

must be a Bose:D
i mean, if they have that much money to put into ads, they should put it into R/D. Do you see a McIntosh ad on Newsweek or TV??

but that suspension thing they developed is pretty darn cool i must say.

Actually, no midrange. Only highs and lows.

in my experience in an S500, only highs, nothing else
lol

we all have different results
funny

If youve seen the speaker-elements they use...youll know why it doesnt sound as good as i should ;)

I have one in my Pathfinder with 6 speakers and 150 watts and it Does not sound any better than if not worse than the speakers in my Mazda with only 4 speakers and non-brand speakers.

It's safe to say the Bose system in the Ferrari is of much higher quality than those found in Nissans. I wouldn't knock it until hearing it. Even a sorry brand makes a good product now and then. Personally I think the knock on Bose is more the fact that they're overpriced and over marketed rather than the sound quality. They're not the best, but make a half decent product by most people's ears.

As for the Maxima's Bose being better than the Nak in the GS400... you must have some blown speakers or bad source CDs thetopdog.

The Nak system in my car is fine, but it doesn't blow me away. I'll admit I haven't driven my dad's Maxima for years, so I can't make a really accurate comparison, but I remember the system sounding pretty good

I generally do not like BOSE, but I do find the 5.1 BOSE in the TL and RL to be right up there with some of the best OEM car systems. Maybe not as good over all as the ML in the GS/LS, but better than everything else out there.

I thought the DVD-A ELS systems in the new TL were Panasonic or some other brand and not Bose but I could be mistaking. I know the previous TL and CL had a Bose system and it sounds pretty good. The one in my parents 99 TL has a nice sound to it but it is nothing spectacular, it does sound better then the stock system in my GS430 and better then most standard car systems and it is nice you don't have to pay extra for it, it comes standard. There are better sounding sound systems available in cars but they are optional and you generally pay over 1000 dollars for that better system.

Bose makes different systems for different cars and many are really cheap and crappy. My uncle had a Bose system in his Pontiac Grand Prix that sounded like utter crap and had numerous problems and it was definitely not the same system or even in the same league as the one in the TL and CL which sounds pretty good, especially for a stock system. I am sure GM just asked them for a really cheap system because they did not want to pay for any high quality expensive system but wanted something with the Bose name on it to offer to its customers.

I know that Bose speakers are overpriced and overated but they are not worthless complete utter peices of cheap junk like many say they are, there are just better and often less expensive alternatives that sound and perform much better. Some of the older larger Bose speakers were highly rated and sounded very good compared to the competition. I know some people with Bose systems and they are happy with them but there are better less expensive alternatives now. I am sure Bose has the know how to design and make a very good sounding high end system to put in a new Ferrari and won't just stick some cheap peice of junk like they do on many GM cars.