xcntuatd77

Is it Mark Levinson, or Bang & Olufsen?

Im doing a research paper for an MBA class on how this is now becoming more and more of a competition in luxury automotives and being used as a competitive advantage/strategic advantage in ways.

Doing preliminary research, B & O has been named worlds best, however some articles point to LS460's sound system by Mark Levinson as the industry leading benchmark... im confused...please give your thoughts... if there IS a winner in this right now.

thanks

JessePS

Burmester found in the Bugatti Veyron.

bizzy928

More specifically, they are using differentiation to gain a competitive advantage.

If you are using this as research. A poll might be better suited.

Good luck!

LexFather

ML I believe just got voted #1 in a comparo...

http://forums.vwvortex.com/zerothread?id=3099350

They really are not floored by the B&O system...

xcntuatd77

after clickign ONESICK's link and scrolling down the forum and lookign at the audi S5 photos, i forgot i was doing research for the best audio system..LOL woww! that things looks AWESOME!

anyways back on topic, can anyone provide links to the sites that debate their view on what the best sound system is.

thanks

PhilipMSPT

iTrader: (5)

B&O is best designed for (home) theater systems, not automotive use.

I think ML created one of the first audio systems that was specifically tuned not only to automobiles in general, but to specific car interior spaces.

encore888

Here's what Edmunds decided...repost of mine:

Let's just say...ML owns:

http://www.edmunds.com/reviews/list/...7/article.html

And now with the LS 460 L the trend continues:

http://www.edmunds.com/insideline/do.../pageId=103459

I also visited another auto audiophile site which agreed...

mavericck

What kind of answer do you expect from a Lexus forum?....Honestly.

If you asked this question in an Audi forum you would get B&O and in a Lexus forum you are going to get people saying the ML.

They are both amazing systems and are very comparable, although the B&O system wows you a bit more with its' pop-up tweeters and woofer while providing amazing sound quality.

mavericck

This test is from 2004 and doesn't include the B&O system.

Milla...

I'd say its too subjective, let your ears be the judge don't take anyones word for it.

kit cat

iTrader: (6)

depends on the car...different car, different models use different systems, and different listening atmosphere.

I'd go to an audio enthusiast forum to weed out the bias towards car manufacturers.

GSteg

iTrader: (15)

x2

I've been into audio long enough to know that there is not one single brand out there that will be the "best" in all cars. When you are at that higher end of the audio spectrum, the difference is not that big. It's the car environment that will dictate frequency response and such. Take the LS460 system and stick it into the ES350. I guarantee you that it wont sound the same.

Also, for the purist out there, they prefer a true Left and Right source, not 19 speakers all around you. That's for the surround system fanatics. More speaker does not mean better sound. Some people like having lots of speakers because it has that surround effect that tickles their tummy. Someone like me can't stand anything that's more than a Left/Right channel source. Clearly this shows how subjective this topic is. The question is equally as debatable as: "Who makes the best engines?"

vin 78

Dynaudio found in Passats

kit cat

iTrader: (6)

it doesnt!? haha, jk. but yeah, sad how many are fooled by the surround effect coming from a CD. But those 5.1channel audio DVDs are pretty impressive though.

DASHOCKER

iTrader: (2)

AC Delco 8 track deck in the 78 Caddy Coupe Deville