Press Releases: 2007 Toyota Tundra
02-01-07, 08:00 PM
#1
Lexus Connoisseur
Thread Starter
Press Releases: 2007 Toyota Tundra
Tundra Prove It!
Lets Consumers Test the All-New 2007 Toyota Tundra in 350 Markets
Tour lets drivers discover truck in person, while "proving" its top-of-the-line capabilities
February 1, 2007 - Torrance, CA – Toyota Motor Sales (TMS), U.S.A., Inc. announced today it will launch "Tundra Prove It!", a national tour designed to provide consumers with a firsthand opportunity to experience the all-new 2007 Toyota Tundra while showcasing its powerful, rugged capabilities.
The tour officially begins in Orlando, Fla. at the Bass Pro Shops and International Home Builders’ Show on February 7, and will travel throughout the country visiting approximately 350 markets over the next 10 months. This tour will give attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line. Driving courses that feature several real-life situations for the drivers to test out the Tundra will include:
• A fully loaded vehicle to show payload capacity
• A vehicle towing 10,000 lbs. to demonstrate towing performance
• A demonstration of the Tundra’s automatic limited slip differential
• An "acceleration run" to demonstrate the speed of the 5.7-liter and six-speed transmission
• A "braking zone" to demonstrate one of the best braking systems in its class, with and without load
Along with the driving experience, at select events, consumers will be able to see the Tundra Power Challenge, in which a Tundra and competitor vehicle will compete side-by-side in acceleration runs and towing challenges. Also, to create a tailgate atmosphere at major events, Toyota has formed a partnership with Char-Broil and Johnsonville to build a 10,000 pound, 18-foot long, 15-foot high, giant grill that will be towed by the all-new Tundra.
"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn’t just put consumers behind the wheel, it lets them test the truck in the way they will really use it – towing, payload capacity, braking – you name it, you can test the Tundra’s abilities on this tour."
Toyota has partnered with some of the best known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 350 stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, 84 Lumber stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin, Texas to name just a few.
For more information on Tundra Prove It! please visit our Web site at www.tundraproveit.com, or for information on the all-new 2007 Tundra, please visit www.Toyota.com.
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.
Our Partners:
Bass Pro Shops
Bass Pro Shops, also a major catalog and internet retailer, is headquartered in Springfield, MO. They currently have 38 other locations across the United States and Canada that attract some 80 million visitors a year. In addition, Bass Pro Shops provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.vom.
84 Lumber
Founded in 1956 by Joe Hardy in Eighty Four, Pa., 84 Lumber Company is the nation's leading privately held building materials and services supplier to professional builders. 84 Lumber encompasses more than 475 locations, including 24 component-manufacturing facilities. In addition to materials, 84 Lumber Company offers value added services, which include Maggie's Management, LLC. Insurance; Financing and Credit; Builder Marketing Services; Builder Plan Services; Installed Services; the Inner Circle Rewards Program; and the 84 Travel Agency. Through a dedicated team of 9,000 well-trained, knowledgeable associates nationwide, 84 Lumber provides professional contractors, remodelers and dedicated do-it-yourselfers with personal service second to none. For more information on 84 Lumber Company, please visit our Website at 84Lumber.com
TSC Tractor Supply Co.
Founded in 1938 as a mail order catalog business offering tractor parts to America's family farmers, Tractor Supply Company is the largest retail farm and ranch store chain in the United States. The company operates more than 650 retail stores in 35 states, employs more than 7,800 team members and is headquartered in Brentwood, Tenn. Its stock is traded on the NASDAQ exchange under the symbol "TSCO."
About Automotive Marketing Consultants, Inc.
AMCI, the world's premier automotive event marketing company since 1982, is a member of the international Omnicom family of companies. AMCI is headquartered in Marina del Rey, CA, with additional offices in California, New Jersey and Detroit. In addition to event marketing design and production, AMCI offers industry-leading testing, evaluation and consultation services. For more information about AMCI, visit www.amcimarketing.com.
Credit: Toyota Motor Sales USA Inc.
Lets Consumers Test the All-New 2007 Toyota Tundra in 350 Markets
Tour lets drivers discover truck in person, while "proving" its top-of-the-line capabilities
February 1, 2007 - Torrance, CA – Toyota Motor Sales (TMS), U.S.A., Inc. announced today it will launch "Tundra Prove It!", a national tour designed to provide consumers with a firsthand opportunity to experience the all-new 2007 Toyota Tundra while showcasing its powerful, rugged capabilities.
The tour officially begins in Orlando, Fla. at the Bass Pro Shops and International Home Builders’ Show on February 7, and will travel throughout the country visiting approximately 350 markets over the next 10 months. This tour will give attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line. Driving courses that feature several real-life situations for the drivers to test out the Tundra will include:
• A fully loaded vehicle to show payload capacity
• A vehicle towing 10,000 lbs. to demonstrate towing performance
• A demonstration of the Tundra’s automatic limited slip differential
• An "acceleration run" to demonstrate the speed of the 5.7-liter and six-speed transmission
• A "braking zone" to demonstrate one of the best braking systems in its class, with and without load
Along with the driving experience, at select events, consumers will be able to see the Tundra Power Challenge, in which a Tundra and competitor vehicle will compete side-by-side in acceleration runs and towing challenges. Also, to create a tailgate atmosphere at major events, Toyota has formed a partnership with Char-Broil and Johnsonville to build a 10,000 pound, 18-foot long, 15-foot high, giant grill that will be towed by the all-new Tundra.
"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn’t just put consumers behind the wheel, it lets them test the truck in the way they will really use it – towing, payload capacity, braking – you name it, you can test the Tundra’s abilities on this tour."
Toyota has partnered with some of the best known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 350 stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, 84 Lumber stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin, Texas to name just a few.
For more information on Tundra Prove It! please visit our Web site at www.tundraproveit.com, or for information on the all-new 2007 Tundra, please visit www.Toyota.com.
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.
Our Partners:
Bass Pro Shops
Bass Pro Shops, also a major catalog and internet retailer, is headquartered in Springfield, MO. They currently have 38 other locations across the United States and Canada that attract some 80 million visitors a year. In addition, Bass Pro Shops provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.vom.
84 Lumber
Founded in 1956 by Joe Hardy in Eighty Four, Pa., 84 Lumber Company is the nation's leading privately held building materials and services supplier to professional builders. 84 Lumber encompasses more than 475 locations, including 24 component-manufacturing facilities. In addition to materials, 84 Lumber Company offers value added services, which include Maggie's Management, LLC. Insurance; Financing and Credit; Builder Marketing Services; Builder Plan Services; Installed Services; the Inner Circle Rewards Program; and the 84 Travel Agency. Through a dedicated team of 9,000 well-trained, knowledgeable associates nationwide, 84 Lumber provides professional contractors, remodelers and dedicated do-it-yourselfers with personal service second to none. For more information on 84 Lumber Company, please visit our Website at 84Lumber.com
TSC Tractor Supply Co.
Founded in 1938 as a mail order catalog business offering tractor parts to America's family farmers, Tractor Supply Company is the largest retail farm and ranch store chain in the United States. The company operates more than 650 retail stores in 35 states, employs more than 7,800 team members and is headquartered in Brentwood, Tenn. Its stock is traded on the NASDAQ exchange under the symbol "TSCO."
About Automotive Marketing Consultants, Inc.
AMCI, the world's premier automotive event marketing company since 1982, is a member of the international Omnicom family of companies. AMCI is headquartered in Marina del Rey, CA, with additional offices in California, New Jersey and Detroit. In addition to event marketing design and production, AMCI offers industry-leading testing, evaluation and consultation services. For more information about AMCI, visit www.amcimarketing.com.
Credit: Toyota Motor Sales USA Inc.
02-01-07, 08:01 PM
#2
Lexus Connoisseur
Thread Starter
Toyota Goes Local, Gets Back To Basics To Market The All-New tundra
February 1, 2007 – Detroit, MI - Toyota will support the launch of its all-new full-size pickup truck, the Tundra, with a grassroots marketing campaign designed to win over the most loyal vehicle owners in the U.S. To help meet this challenge, Toyota is going local and getting down to basics with a focus on product demonstrations and, in the creative campaign, the "guts" of the product. The multi-media effort consisting of TV, print, out of home, newspaper, radio, interactive, and events is designed to deliver 11 billion impressions, the largest in Toyota's history, for both the general and Hispanic consumer markets. The Tundra campaign officially begins with two new spots in Super Bowl XLI on February 4.
"Our Tundra launch will concentrate on five key categories that interest truck buyers, including hunting and fishing, NASCAR, construction and building, country music, and sports," said Jim Farley, Toyota Motor Sales, U.S.A. marketing group vice president. "While national marketing is important to the launch of the new Tundra, the heart of the marketing plan is the discovery of our product in person at the grassroots level."
Local support will come through significant grassroots efforts by area Toyota dealers in all key categories critical to connecting with Tundra's target buyer. On the regional level Tundra will be featured in TV spots, outdoor ads, local newspapers, sponsorships, and auto shows. On the national level, Tundra will be promoted in prime network and cable TV ads, sports programming, heavy print and interactive media, and 1-to-1 marketing including a large direct marketing campaign.
Toyota will have a presence at hundreds of grassroots events designed to engage consumers and demonstrate the capabilities of the new 2007 Tundra. The programs include BASS tournaments, BASS Pro Shops grand openings and Fall/Spring/Winter events, 84 Lumber grand opening events, Brooks & Dunn concert series, Tractor Supply Co. retail events, Toyota Outdoor Tour (a national consumer engagement tour), Toyota
Tundra Prove It! (a national ride & drive program), Field & Stream Heroes of Conservation event and promotions, the Toyota Professional Angler Team competing at PAA BASS events, as well as hundreds of regional dealer supported grassroots events that include fishing, rodeos, chili cook-offs and more.
"The success of the new Tundra will involve more than making a great truck. It will require selling the Toyota brand," said Jim Lentz, Toyota Motor Sales, U.S.A. executive vice president. "We need to reach truck buyers who previously never considered a Toyota product. This will be particularly important in America's heartland and among Latinos, where Toyota has not penetrated the market as strongly as other regions and where trucks are an integral tool in the daily lives of many."
One particular group of truck buyers, dubbed "True Truckers," are the primary target buyer in the Tundra marketing plan. These are the full-size pickup owners who depend on their trucks day in and day out. Although they will account for more than one-fourth of all full-size truck sales, their importance extends far beyond their purchasing power. They are the true opinion leaders among full-size owners and are highly credible because they use, punish, and demand the most out of the pickups they buy.
The launch of the 2007 Tundra marks Toyota's the most extensive effort to date in connecting with Latino consumers and its largest presence ever in high-profile properties across top Hispanic broadcast and cable networks. The campaign target of 650 million impressions among this vital and growing segment more than doubles that of any previous product launch. The centerpiece of the integrated initiative is a national engagement marketing program that features the Tundra at more than 70 Hispanic consumer events in four categories:
• Sports – including sponsorships of the Copa America and Copa Toyota Libertadores soccer tournaments.
• Music – a multi-city music tour featuring Mexican regional music.
• Construction – sponsorship of several industry events to connect with decision makers and "true" truck users.
Charreadas (traditional Mexican-style rodeos) – sponsorship of multiple "charros" competitions across the nation.
The advertising campaign will showcase the new Tundra's styling, size, ruggedness, power, and built-in legendary Toyota brand quality. The campaign platform is "The new Tundra is a full size ˝ ton with the guts of a ľ ton." Individual ads will highlight braking, towing, payload, acceleration and other capabilities. The creative is anchored in moments of truth, those key situations where the truck buyer must be given the solid facts about why they should consider Tundra – at the job site, in the barrooms, at the Sunday tailgate. "Ultimately our hope is to spark debate among all of our target customers," said Farley. "At the very least we'd like them to be skeptical, but interested, in our product."
Credit: Toyota Motor Sales USA, Inc.
"Our Tundra launch will concentrate on five key categories that interest truck buyers, including hunting and fishing, NASCAR, construction and building, country music, and sports," said Jim Farley, Toyota Motor Sales, U.S.A. marketing group vice president. "While national marketing is important to the launch of the new Tundra, the heart of the marketing plan is the discovery of our product in person at the grassroots level."
Local support will come through significant grassroots efforts by area Toyota dealers in all key categories critical to connecting with Tundra's target buyer. On the regional level Tundra will be featured in TV spots, outdoor ads, local newspapers, sponsorships, and auto shows. On the national level, Tundra will be promoted in prime network and cable TV ads, sports programming, heavy print and interactive media, and 1-to-1 marketing including a large direct marketing campaign.
Toyota will have a presence at hundreds of grassroots events designed to engage consumers and demonstrate the capabilities of the new 2007 Tundra. The programs include BASS tournaments, BASS Pro Shops grand openings and Fall/Spring/Winter events, 84 Lumber grand opening events, Brooks & Dunn concert series, Tractor Supply Co. retail events, Toyota Outdoor Tour (a national consumer engagement tour), Toyota
Tundra Prove It! (a national ride & drive program), Field & Stream Heroes of Conservation event and promotions, the Toyota Professional Angler Team competing at PAA BASS events, as well as hundreds of regional dealer supported grassroots events that include fishing, rodeos, chili cook-offs and more.
"The success of the new Tundra will involve more than making a great truck. It will require selling the Toyota brand," said Jim Lentz, Toyota Motor Sales, U.S.A. executive vice president. "We need to reach truck buyers who previously never considered a Toyota product. This will be particularly important in America's heartland and among Latinos, where Toyota has not penetrated the market as strongly as other regions and where trucks are an integral tool in the daily lives of many."
One particular group of truck buyers, dubbed "True Truckers," are the primary target buyer in the Tundra marketing plan. These are the full-size pickup owners who depend on their trucks day in and day out. Although they will account for more than one-fourth of all full-size truck sales, their importance extends far beyond their purchasing power. They are the true opinion leaders among full-size owners and are highly credible because they use, punish, and demand the most out of the pickups they buy.
The launch of the 2007 Tundra marks Toyota's the most extensive effort to date in connecting with Latino consumers and its largest presence ever in high-profile properties across top Hispanic broadcast and cable networks. The campaign target of 650 million impressions among this vital and growing segment more than doubles that of any previous product launch. The centerpiece of the integrated initiative is a national engagement marketing program that features the Tundra at more than 70 Hispanic consumer events in four categories:
• Sports – including sponsorships of the Copa America and Copa Toyota Libertadores soccer tournaments.
• Music – a multi-city music tour featuring Mexican regional music.
• Construction – sponsorship of several industry events to connect with decision makers and "true" truck users.
Charreadas (traditional Mexican-style rodeos) – sponsorship of multiple "charros" competitions across the nation.
The advertising campaign will showcase the new Tundra's styling, size, ruggedness, power, and built-in legendary Toyota brand quality. The campaign platform is "The new Tundra is a full size ˝ ton with the guts of a ľ ton." Individual ads will highlight braking, towing, payload, acceleration and other capabilities. The creative is anchored in moments of truth, those key situations where the truck buyer must be given the solid facts about why they should consider Tundra – at the job site, in the barrooms, at the Sunday tailgate. "Ultimately our hope is to spark debate among all of our target customers," said Farley. "At the very least we'd like them to be skeptical, but interested, in our product."
Credit: Toyota Motor Sales USA, Inc.
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