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Marketing: Toyota Promotes '07 RAV4 through 24 Tie-In

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Old 12-13-06, 05:46 AM
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Overclocker
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Default Marketing: Toyota Promotes '07 RAV4 through 24 Tie-In


While you wait to learn the fate of Kiefer Sutherland's character on 24, Toyota and Fox TV hope you will watch the mini-preview on 24trailer.com.


Toyota RAV4 is tied in with promotion for the hot TV show 24.

Date posted: 12-12-2006

TORRANCE, Calif. — Toyota is sponsoring a two-minute video for the hit Fox TV series 24 on the Web site 24trailer.com.

The trailer previews the upcoming season of 24 and features a 20-second ad for the RAV4. The show's new season starts January 14.

Toyota and Fox have a long working relationship. Last year, Toyota sponsored the DVD release of episodes of 24.

What this means to you: Toyota gets embedded in the teaser for 24 — but if you blink, you may not see it.

Source: http://www.edmunds.com/insideline/do...cleId=118826#2
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Old 12-13-06, 06:34 AM
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4TehNguyen
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saw a ton of toyota/lex vehicles in the last season of 24
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Old 12-13-06, 07:31 AM
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Originally Posted by 4TehNguyen
saw a ton of toyota/lex vehicles in the last season of 24
I actually read the credits after one of the shows last year and it said that Ford and Toyota were official sponsors. The official CTU vehicles were all Fords and all others were Toyota/Lexus
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Old 12-13-06, 01:48 PM
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Yea, I'm half expecting to see a new LS in it this new season... speaking of... less than one month!!!
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Old 12-13-06, 04:44 PM
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Originally Posted by Seadee456
I actually read the credits after one of the shows last year and it said that Ford and Toyota were official sponsors. The official CTU vehicles were all Fords and all others were Toyota/Lexus

We looked at this over at another forum i frequent... we also determined that the good guys all used Nextel / Sprint phones and the terrorists used Cingular in the previous season

If I remember correctly...

Tundra, Rav4, Camry, GS430 and that's all I really remember as far as Toyota's go for the previous season.
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