Trash Talk: Ford Talks Smack in the Casino Royale Garage
11-20-06, 07:38 AM
#1
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Trash Talk: Ford Talks Smack in the Casino Royale Garage
Ready for its close-up: The 2007 Ford Mondeo makes its big-screen debut in the new James Bond film, Casino Royale.
Date posted: 11-17-2006
DEARBORN, Mich. — Ford said it beat out rival Toyota in the race to showcase vehicles in the latest James Bond movie, Casino Royale, which made its debut this week.
"Toyota offered the Broccoli family, owners of the Bond franchise, a multimillion-dollar deal to put Bond behind the wheel of Lexus's supercar," said the domestic automaker in a statement on its Web site on Friday.
"It just wouldn't seem right to have the consummate British agent drive a Japanese car," said Al Uzielli, Ford Global Brand Entertainment senior adviser and a grandson of Henry Ford II.
Ford also gets to showcase the new Mondeo in the Bond movie, which features actor Daniel Craig.
"When filmmakers approached Ford, Mondeo's design was just a sketch on the drawing board," Ford said. "The result was a misty blue five-door Mondeo equipped with a sports body kit that hinted at what the new model would look like in '07. It took crews several weeks to build the vehicle by hand. It is basically a body shell, without amenities like air-conditioning, and an engine just big enough to go 30 mph."
Ford said the full details of the new Mondeo "will remain under wraps until the car is officially launched early in 2007."
The Jaguar XJ Sport and XJR, as well as Land Rover's Range Rover Sport, are featured in the Bond movie.
What this means to you: Now you can impress your friends with your knowledge of how the Bond cars came to be in the movie.
Source: http://www.edmunds.com/insideline/do...cleId=117612#2
11-20-06, 07:46 AM
#2
Lexus Champion
Saw the movie saturday very good movie and the new mondeo looks really good in it. There are a couple of Lexus in the movie the 1st to generations of LS400 are in it and theres an LS430 as well.
11-20-06, 09:27 AM
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Rolls Royce ?! aren't they owned by BMW ?
11-20-06, 09:59 AM
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11-20-06, 10:01 AM
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11-20-06, 10:17 AM
#8
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I went to see Casino Royale this weekend (great movie, BTW) and while I thought the Ford looked good, the entire movie audience erupted in laughter at him driving a Ford instead of a cool sports car.... I'm not sure that is quite what Ford Motor hopes for as a reaction from Bond audiences.
11-20-06, 10:19 AM
#9
I'm talking about your non-car people who have no idea who owns what. They just buy the car for the badge.
Heck, I was talking to my neighbor about the s class( they have a special on turning in our old 220s for the new 221) and how they and chysler were a merger, neighbor owns an RR sport and didn't even know ford owns it, etc.....
I want to see Casino Royale.
11-20-06, 10:37 AM
#12
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I went to see Casino Royale this weekend (great movie, BTW) and while I thought the Ford looked good, the entire movie audience erupted in laughter at him driving a Ford instead of a cool sports car.... I'm not sure that is quite what Ford Motor hopes for as a reaction from Bond audiences.
SemiOt: Transformers
11-20-06, 11:55 AM
#14
Lexus Champion
Hmmm... well Ford certainly is more european than Lexus since they have a much stronger presence in most aspects in all of europe... but at the same time I agree most of his cars have been high end and Ford just isn't generally high end... even a pimped out future gen Mondeo. (the Ford GT wouldn't have been quite right either as that's more of a race car, not a 'suave' car)
So while I think there were about 100 better choices for his car... I'd still pick a ford over a lexus for a bond film unless he was in japan... was he? (I haven't seen the movie).
While a lot of 'riced out' Japanese cars that I see sure look like a transformer with all of their tacked on body kits and extraneous body parts and accessories... transformers is a product of the united states (Hasbro). I think it'd be best to just leave it a mix of cars, really, but I dunno what they're going to do.
So while I think there were about 100 better choices for his car... I'd still pick a ford over a lexus for a bond film unless he was in japan... was he? (I haven't seen the movie).
While a lot of 'riced out' Japanese cars that I see sure look like a transformer with all of their tacked on body kits and extraneous body parts and accessories... transformers is a product of the united states (Hasbro). I think it'd be best to just leave it a mix of cars, really, but I dunno what they're going to do.
