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Luxury Institute Survey: Most Prestigious Brands 1) Porsche 2) Benz 3) Lexus

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Old 04-13-06, 08:23 PM
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encore888
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Default Luxury Institute Survey: Most Prestigious Brands 1) Porsche 2) Benz 3) Lexus

Lexus moves up from fourth, displacing BMW to become third most prestigious brand in the US, according to a survey of 500 high-income buyers nationwide. Lexus was also the #1 most recommended brand of luxury consumers, and quality was the key factor.

http://www.theautochannel.com/news/2...13/003900.html
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Old 04-13-06, 08:37 PM
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WOW!! Thats awsome. Should put all that nonsense to rest that Lexus is not one of the top ranked manufacturers.
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Old 04-13-06, 09:15 PM
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PhilipMSPT
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Porsche and M-B have a lot of history. It's great to see a 17 year old company reach that height (surpassing BMW) in such a short amount of time...

Last edited by PhilipMSPT; 04-13-06 at 09:28 PM.
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Old 04-13-06, 09:18 PM
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Originally Posted by PhilipMSPT
Porsche and BMW have a lot of history. It's great to see a 17 year old company reach that height (surpassing M-B) in such a short amount of time...
No, surpassing BMW
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Old 04-13-06, 09:29 PM
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Originally Posted by LexArazzo

No, surpassing BMW
Sorry. Dyslexic moment. The MB and BMW got interchanged...
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Old 04-13-06, 09:41 PM
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marshmallo
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And many have not even seen the LS460 and LS460L

This L-finesse concept and the addition of AWD has really breathed some
new life on the Lexus car lineup
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Old 04-14-06, 12:11 AM
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I don't think many people here truly understand how BIG of a deal this is. Its almost IMPOSSIBLE for a very new company to make as huge an impact as Lexus has.

This is a very big deal and a VERY positive sign for Lexus, that it is viewed as a TRUE luxury brand.

Wow, amazing.
 
Old 04-14-06, 12:42 AM
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this, is truely amazing. able to take move forward like that with what lexus has done for the past 17 yrs, it's just a great accomplishment.

and i do see lexus continue to improve
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Old 04-14-06, 04:50 AM
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Nice to see the recognition. For years I thought highly of Toyota and to gorw has been confirmation that the product is
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Old 04-14-06, 10:19 AM
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I agree, it is going to take some time to pass the history of Porsche and Benz.
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Old 04-14-06, 10:44 AM
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Congrats lexus. I personally dont think they have surpassed BMW but good job anyway.
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Old 04-14-06, 12:22 PM
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Wow Lexus has come a long way in such a short period of time and will continue to improve. If Lexus will step up in the handling department, they will have the ultimate car. thumbup:

To many people, MB is still prestigious. After the blatant copy of the 7's interior from the S class-their own flagship, I think MB lost their originality
I refuse to even look at the new S class now. There's no design like the w220s.

Even with Bangle's controversial design (highly subjective), it is like no other and thank goodness they still have the driving dynamics.
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Old 04-14-06, 04:02 PM
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I don't believe it, but kudos to Lexus!
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Old 04-14-06, 10:07 PM
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Since Lexus' is on the path of "kaizen" or "continuous improvement", it's only proper for them to do so right from the start. Just look at their slogan...they went from "The Relentless Pursuit of Perfection" to... "The Passionate Pursuit of Perfection"

It's their mission from the beginning and they're headed to what they've set forth to be...#1.
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Old 04-15-06, 02:28 AM
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I for one wish they went back to 'relentless' but in the UK it's simply 'The Pursuit of Perfection' and that to me is what matters.

More and more, Lexus cars are 'perfect' for the mission they're intended to do. Just need to add some performance, and styling. Wait a minute, there's already improvement on that front...
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