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Lexus project: need some feedback!

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Old Jan 16, 2005 | 05:48 PM
  #16  
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get rid of #1. I wouldn't use gorgeous in a common sentence, let alone an ad. (though there are other reasons).

#2 is on the right track words wise.

#3 is better on picture than words. something mising..... But #3 get's my vote.
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Old Jan 16, 2005 | 06:30 PM
  #17  
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Originally Posted by flipside909
Michael, i'm disappointed with you! It's the front of an 06 GS430.
IN the second ad?
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Old Jan 16, 2005 | 09:43 PM
  #18  
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Oops. Got your sig confused with the ads. Thought you were describing the LF-S with the sig pic. Didn't realize the 06 front was your sig pic. I'm partial to #3.
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Old Jan 17, 2005 | 11:43 AM
  #19  
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Ok, I changed the font and the information in the copy. Is this one better or worse than the other? As much as I like the font, is it harder to read? Too hard to read?

Old:


New:
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Old Jan 17, 2005 | 11:46 AM
  #20  
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Yes the font looks great. Just an idea, maybe use "Something wicked this way comes, again"!!

The 1st one is great too.
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Old Jan 17, 2005 | 11:51 AM
  #21  
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Originally Posted by 1SICKLEX
Yes the font looks great. Just an idea, maybe use "Something wicked this way comes, again"!!
It's funny that you should mention that, because i was/am thinking about it.

Hmmm....back to the drawing board.
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Old Jan 17, 2005 | 02:11 PM
  #22  
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I like the white logo the best .... you now have a typo on the gx rx and lx one ... last line you say and and an .... i also dont like the wording of these sentences "Afterall, with three choices that are this compelling, the only difficult decision to make is yours. Thankfully, this is where we come in" ... it doesnt seem very concise and doesnt really flow very well with the rest of the ad ... also on the new GS one - i think the type on the bottom part is difficult to read so i would just make it bigger to fill out all the black extra space .... take my suggestions as you like
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Old Jan 17, 2005 | 02:31 PM
  #23  
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Latest version of the SUV Ad:



Latest version of the GS Ad:



This last one would be a 4 page print (magazine) campaign. The first two pages would be on the right page, and the last two would be full page.









Thoughts or comments?

Last edited by MPLexus301; Jan 17, 2005 at 04:17 PM.
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Old Jan 17, 2005 | 03:32 PM
  #24  
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Originally Posted by MPLexus301
Finished version of the SUV Ad:


Much, much better.

Now, the verbiage isn't distracting or improper and the text requires that the audience view each of the Lexus vehicles you feature in the ad.

Good job!

M.
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Old Jan 17, 2005 | 04:16 PM
  #25  
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Thanks
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