UK Honda commercial
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From: California
UK Honda commercial
FWD to me:
New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the
film. Everything you see really happened in real time
exactly as you see it.The film took 606 takes. On the first
605 takes, something, usually very minor, didn't work. They
would then have to set the whole thing up again. The crew
spent weeks shooting night and day.
The film cost six million dollars and took three months to
complete, including a full engineering the sequence. In
addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough
dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most down loaded
advertisement in Internet history.
Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have
you watch this commercial!). When the ad was pitched to
senior executives, they signed off on it immediately without
any hesitation-including the costs.
There are six and only six handmade Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled
two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda
Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and
commented on how amazing computer graphics have gotten. They
fell off their chairs! when they found out it was for
real. Oh! And about those funky windshield wipers. On the
new Accords, the windshield wipers have water sensors and
are designed to start doing their thing automatically as
soon as they become wet. It looks a bit weird in the
commercial.
Just one-second of computer generation is used to link the
two halves-when an exhaust pipe rolls across the floor. At
one point, three tires roll uphill because inside they have
been weighted with bolts and screws.
Go to! this website and watch the commercial....
http://www.daboyz.org/honda/
New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the
film. Everything you see really happened in real time
exactly as you see it.The film took 606 takes. On the first
605 takes, something, usually very minor, didn't work. They
would then have to set the whole thing up again. The crew
spent weeks shooting night and day.
The film cost six million dollars and took three months to
complete, including a full engineering the sequence. In
addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough
dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most down loaded
advertisement in Internet history.
Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have
you watch this commercial!). When the ad was pitched to
senior executives, they signed off on it immediately without
any hesitation-including the costs.
There are six and only six handmade Accords in the world. To
the horror of Honda engineers, the filmmakers disassembled
two of them to make the film. Everything you see in the
film (aside from the walls, floor, ramp, and complete Honda
Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and
commented on how amazing computer graphics have gotten. They
fell off their chairs! when they found out it was for
real. Oh! And about those funky windshield wipers. On the
new Accords, the windshield wipers have water sensors and
are designed to start doing their thing automatically as
soon as they become wet. It looks a bit weird in the
commercial.
Just one-second of computer generation is used to link the
two halves-when an exhaust pipe rolls across the floor. At
one point, three tires roll uphill because inside they have
been weighted with bolts and screws.
Go to! this website and watch the commercial....
http://www.daboyz.org/honda/
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